Basic Research And Communication Skills

Question 1

What are the questions under the heading of operational analysis?

Answer 1

• How effective is your distribution?
• How effective is your advertising?
• How effective are your sales promotions?
• How effective are your sales people?

Question 2

What are the stages in the research process?

Answer 2

Stage 1: The research problem
Stage 2: The literature review
Stage 3: The research approach and methodology
Stage 4: Analysis and interpretation of the results
Stage 5: Compiling the research report

Question 3

What is the basic process of conducting a survey?

Answer 3

• Determine the aim of the survey
• Define the population
•Decide on the population
•Set up the sampling frame and specify sample size

Question 4

What section does a research report consist of?

Answer 4

• Title of the study
• acknowledgments
• Abstract or summary
• Table of contents
•Research methodology