Basic MC Assignment 4 Flashcards

1
Q

Describe the importance of headlines.

A

They dress up a page, catch the reader’s eye and make it look and “feel” more accessible.

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2
Q

What are the three general categories of headlines?

A

Straight news, feature and editorial.

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3
Q

Describe the journalistic writing style used when writing headlines.

A

Telegraphic English.

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4
Q

What punctuation mark(s) indicates “said” or creates a pause for effect in a headline?

A

Colon

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5
Q

What punctuation mark(s) replaces the word “and” in headlines?

A

Commas

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6
Q

What errors occurs when a headline that runs over more than one line is broken in such a way that it creates a strange pause or phrase and/or potentially changes the
meaning of a headline?

A

Bad Split

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7
Q

A headline that is used to direct a reader to a story continued from a previous page can be described as what?

A

Jump Head

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8
Q

A headline that provides complementary information when placed below a main headline can be described as what?

A

Drop Head

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9
Q

A headline that runs across more than one column and gives prominence to a major news event can be described as what?

A

Crosslines

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10
Q

A headline that identifies regular or recurring content can be described as what?

A

Standing Head

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11
Q

A headline that features typographical tricks and ornate characters can be described as what?

A

Novelty Head

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12
Q

What term is often used synonymously with the word “caption”?

A

Cutline.

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13
Q

What are the four major components of a photo caption?

A

The action, persons or things in the photograph, background information, and the credit line.

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14
Q

In captions, when is full identification of the subject(s) being photographed NOT required?

A

When more than three subjects are doing the action in the photograph.

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15
Q

What is the purpose of adding background information to a photo caption?

A

Tells the reader why the photo was taken.

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