Basic MC Assignment 1 Flashcards
What/who are the Navy’s key audiences?
The command, the Navy and the United States
What is the main function of a Navy MC?
Tell the story of America’s Navy
What personal traits are essential to becoming a successful MC?
Appearance, Voice, Military Bearing
Where can you find a rate specific guide to help navigate your career from E-1 to E-9?
Learning and Development Roadmap (LaDR)
What principles drive Navy PA/VI?
Accountability to the public, full disclosure, expeditious release, message alignment and ethics.
Upon which governmental standard was Navy PA founded?
DoD Principles of Information
Explain the cyclical process of Navy PA?
Research, Planning, Implementation, Evaluation (RPIE)
Who is overall responsible for establishing navy PA policy and directing its implementation?
The Secretary of the Navy (SECNAV)
Who is responsible for coordinating, planning and implementing the Navy’s PA policies and programs?
Chief of Information (CHINFO)
At any given command, who typically serves as the command spokesman and media liaison?
Public Affairs Officer
What PA principle is based upon the fundamental of an empowered public?
Full disclosure
What CHINFO division is responsible for providing access to P-A Net?
Policy, Doctrine and Technology Division
What document has been described as “the gold standard of news writing?”
The Associated Press (AP) Stylebook and Briefing on Media Law
What is the ‘how-to’ partner to the PA regs?
Public Affairs Tactics Manual
Brief summary of a specific issue/incident and responses for media inquiries is known as what?
Quick Response
What PA document is tailored to specific events or issue to ensure message alignment?
Public Affairs Guidance (PAG)