Basic MC Assignment 3 Flashcards
List the elements of mass appeal.
Suspense, Prominence, Immediacy, Conflict, Emotion
Consequence, Oddity, Proximity, Progress, Sex
(SPICE COPPS)
Which element of mass appeal describes the following:
First female Sailors report to USS Submarine (SSBN 123)
Sex
Which element of mass appeal describes the following:
100-percent advancement to MC1
Oddity
Which element of mass appeal describes the following:
Hour-by-hour account of missing Sailor from USS Destroyer (DDG 456)
Progress
Which element of mass appeal describes the following:
Breaking News
Immediacy
Which element of mass appeal describes the following:
annual Army-Navy football game.
Conflict
What is the importance of adhering to the ABC’s of journalism?
It builds trust and credibility with your audiences.
What are the three elements of an inverted pyramid-style news story?
Lead, Bridge, Body
What, if any, is the maximum length of a summary news lead?
30
What is the most common type of news lead?
Summary (News) Lead
True or false: a story’s news peg is it’s most important fact?
True.
What are the primary parts of an ‘impersonal who?’
Job Title and Unit/Organization
What number of days is included in a publication date week?
13
What term describes an insertion of the writer’s opinion in a hard news story?
Editorializing
Where in a hard news story do you find the story’s lead emphasis?
News Peg
What part of a lead sentence identifies the past, present or future of the ‘when’ element?
Verb Tense
Describe the function of the bridge in a news story.
To connect the lead with the body of the story.
When writing a follow-up story about a news event, you need to remind the reader of the
previously reported facts. You do this how?
Tie-back
What portion(s) of a news story are typically used to adapt the news story to a news brief?
Lead and Bridge
When following the inverted pyramid style of writing, in what sequence should you present the
story’s facts?
From greater to lesser importance.
Describe the proper use of direct quotes.
Direct quotes must always be written verbatim?
What is the primary difference between internal news stories and external news releases?
External releases are sent to external news media for dissemination to the American public.
What is the purpose of a dateline?
It tells the reader where the story originated (was written.)
Which of the following locations stands alone in a dateline? A. Jacksonville B. Pearl Harbor C. Pensacola D. Whidbey Island
Pearl Harbor
What elements of an external release must be established prior to release in order to properly target a story’s intended audience?
Local angle and military tie
What is the primary use of a media advisory?
An abbreviated form of a news release intended to encourage the media to cover an event themselves.
What is the goal for the timely release of information following an accident or incident?
One (1) hour
What items of information must be included in an initial accident or incident story?
Dateline, initial number of killed or injured, brief description of accident or incident to include what/when/where, next-of-kin statement, information regarding search and rescue operations, statement of investigation.
Where in a sports story should the final outcome of the sporting event be placed?
Summary
On average, how many lines of broadcast copy are needed to produce a 30-second piece?
Seven (7) to eight (8) lines
List the six Cs of broadcast writing?
Clear, Concise, Complete, Conversational, Current, Correct
