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MC Basic Assignments > Basic MC Assignment 3 > Flashcards

Basic MC Assignment 3 Flashcards

1
Q

List the elements of mass appeal.

A

Suspense, Prominence, Immediacy, Conflict, Emotion
Consequence, Oddity, Proximity, Progress, Sex
(SPICE COPPS)

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2
Q

Which element of mass appeal describes the following:

First female Sailors report to USS Submarine (SSBN 123)

A

Sex

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3
Q

Which element of mass appeal describes the following:

100-percent advancement to MC1

A

Oddity

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4
Q

Which element of mass appeal describes the following:

Hour-by-hour account of missing Sailor from USS Destroyer (DDG 456)

A

Progress

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5
Q

Which element of mass appeal describes the following:

Breaking News

A

Immediacy

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6
Q

Which element of mass appeal describes the following:

annual Army-Navy football game.

A

Conflict

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7
Q

What is the importance of adhering to the ABC’s of journalism?

A

It builds trust and credibility with your audiences.

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8
Q

What are the three elements of an inverted pyramid-style news story?

A

Lead, Bridge, Body

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9
Q

What, if any, is the maximum length of a summary news lead?

A

30

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10
Q

What is the most common type of news lead?

A

Summary (News) Lead

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11
Q

True or false: a story’s news peg is it’s most important fact?

A

True.

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12
Q

What are the primary parts of an ‘impersonal who?’

A

Job Title and Unit/Organization

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13
Q

What number of days is included in a publication date week?

A

13

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14
Q

What term describes an insertion of the writer’s opinion in a hard news story?

A

Editorializing

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15
Q

Where in a hard news story do you find the story’s lead emphasis?

A

News Peg

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16
Q

What part of a lead sentence identifies the past, present or future of the ‘when’ element?

A

Verb Tense

17
Q

Describe the function of the bridge in a news story.

A

To connect the lead with the body of the story.

18
Q

When writing a follow-up story about a news event, you need to remind the reader of the
previously reported facts. You do this how?

A

Tie-back

19
Q

What portion(s) of a news story are typically used to adapt the news story to a news brief?

A

Lead and Bridge

20
Q

When following the inverted pyramid style of writing, in what sequence should you present the
story’s facts?

A

From greater to lesser importance.

21
Q

Describe the proper use of direct quotes.

A

Direct quotes must always be written verbatim?

22
Q

What is the primary difference between internal news stories and external news releases?

A

External releases are sent to external news media for dissemination to the American public.

23
Q

What is the purpose of a dateline?

A

It tells the reader where the story originated (was written.)

24
Q 
Which of the following locations stands alone in a dateline?
A. Jacksonville
B. Pearl Harbor
C. Pensacola
D. Whidbey Island
A

Pearl Harbor

25
Q

What elements of an external release must be established prior to release in order to properly target a story’s intended audience?

A

Local angle and military tie

26
Q

What is the primary use of a media advisory?

A

An abbreviated form of a news release intended to encourage the media to cover an event themselves.

27
Q

What is the goal for the timely release of information following an accident or incident?

A

One (1) hour

28
Q

What items of information must be included in an initial accident or incident story?

A

Dateline, initial number of killed or injured, brief description of accident or incident to include what/when/where, next-of-kin statement, information regarding search and rescue operations, statement of investigation.

29
Q

Where in a sports story should the final outcome of the sporting event be placed?

A

Summary

30
Q

On average, how many lines of broadcast copy are needed to produce a 30-second piece?

A

Seven (7) to eight (8) lines

31
Q

List the six Cs of broadcast writing?

A

Clear, Concise, Complete, Conversational, Current, Correct

MC Basic Assignments (13 decks)

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