Bardis Chapter 1 Flashcards
Chain affiliations
Includes hotels that purchase operational and marketing services from a corporation, further divided into franchise, referral, company- owned properties and management contract companies.
What is Franchise corporation
It offers support to the franchisee, who is the owner of the land and building, in the form of reservation systems, advertising, operations management and management development.
Referral property
Operating as an independent in association with a certain chain.
Company- owned property
A hotel that is owned and operated by a chain organisation, allows the hotel company developer to act as an independent
Management contract property
Is a hotel operated by a consulting company that provides operational and marketing expertise and a professional staff, is similar to a referral property . Many management contract organization develop business relationship with existing hotels and operate the hotels as their own. Their business relationship requires financial accountability and profitability
Hotel brands
It allows a hotel company to create a concept in the mind of a consumer. This mind- concept helps the consumer classify a hotels offerings.
Independent properties
An independent hotel is one not associated with a franchise.
- It includes an owner who functions as a manager, room rates similar to those of chain properties, rooms decorater in different styles, and inviting dining rooms.
- May be residential or commercial with locations in the centre City, Suburbia, along the highway or near an airport.
- Room number can range from 50 to 1000
- May offer full service to guests
What are the trends that foster growth
Leisure time The me/ pleasure concept Discretionary income Family size/ household size Business travel Female business travel Travel as experience
Ecotourists
People’ who plan vacations to study the culture and environment of a particular area
What are chain operations
A group of hotels that follows standard operating procedures such as marketing, reservations, quality of service, food and beverage operations , housekeeping and accounting
What are the levels of service
Full service
All suites
Select service
Extended stay
What is full service
Full service is a level that provides a wide range of conveniences for the guest. These services include but are not limited to reservations, on- premises dining, banquet and meeting facilities and recreational facilities
What is all suites service
It indicates a level of service appropriate for guests who desire an at home atmosphere.
It includes seperate sleeping and living areas or working areas, kitchenette facilities, wet bars and other amenities at the mid price level
Select service as a level of service
It emphasizes basic room accommodations, guest amenities,and minimal public areas
A continental breakfast or and evening cocktail is not included in the price of the room
Extended stay as a level of service
It offers a home- away- from - home atmosphere for business executives, visitors and families who are planning to visit an area for an extended period.
It includes: fully equipped kitchenette, spacious bedrooms and living areas for work and recreation, inclusion of light breakfast and evening meals.
