Backoffice

Question 1

What does Backoffice do?

Answer 1

-They sell and manufacture backpacks
(5 different backpacks - EDC and work backpacks)

Question 2

What is the ethos of Backoffice?

Answer 2

-Beautiful, Durable, Useful and comfortable

Question 3

What does Backpacks manufacturing include?

Answer 3

-It includes design, manufacturing, sales
(Very influential fashion industry) - long history of textile manufacturing

Question 4

When was Backoffice founded?

Answer 4

They were founded in 2015 by Arlo James (been around for 9 yrs) - who is an expert in design and textiles.

Question 5

What type of Backpacks does Backoffice make?

Answer 5

• They make high spec bags with a high value brand and high selling price

Question 6

Who is the customer/Audience for Backoffice?

Answer 6

-The audience/customer segment is (hybrid workers)

-Sales channels are via websites and retailer stores

Question 7

What are the main customer needs of Hybrid workers?

Answer 7

-Organise laptops, files
-easy to load
-easy to transport
-comfortable to carry

Question 8

What are the Key themes of Backoffice?

Answer 8

-Sustainability (want to be carbon neutral by 2030)
-Growth (9% yearly industry)
-Quality (Premium brand)
-IT (Digital design)
-Production (Made in Hland)
-Innovation (4 new products coming)

Question 9

How did Backoffice increase their demand/ Brand awareness?

Answer 9

-they were endorsed by an A list actor
-Article in fashion magazine

Question 10

What are the two big things about Backoffice?

Answer 10

• Big on Sustainability and Durability

(S/D) they use recycled materials that are ethically sourced
(S/D) manufacturing process
(S/D)aims to achieve co2 neutrality by 2030

Question 11

How was Backoffice backpacks designed?

Answer 11

-using CAD (computer designs)
-prototype rigorously tested (10 months to design)
-Wide product range (5 backpack versions)

Question 12

What are Backoffices innovation plans and ideas?

Answer 12

• Launch new backpacks (PET/Salvare) range
  -market research indicates they will do well
  -Green and luxurious- customer segment

Question 13

What is an issue with Backoffices manufacturing process?

Answer 13

-Only have one supplier of Nylon

Question 14

How do Backoffice search for their suppliers?

Answer 14

-Chosen on quality
-Proximity of supplier
-Strength of Polyester

Question 15

What is company structure of Backoffice?

Answer 15

-Team of experience and qualified individuals

-Loads of people in different departments