BAB 3 : BUSINESS MODEL CANVAS

Question 1

1) customer segments

1
2
3
4

Answer 1

demographics
geographics
psychographic
behavioral

Question 2

demographics

Answer 2

age,social class,gender,income

Question 3

geographics

Answer 3

cultures (iklim)

Question 4

psychographics

Answer 4

lifestyles, personalities, values

Question 5

behavioral

Answer 5

benefit, user’s status

Question 6

2) value proposition (tawaran nilai)

a. UVP
b. FAB
c. USP
d. POP-POD

Answer 6

Unique value proposition
feature-advantage-benefit
unique selling proposition
points of parity-points of difference

Question 7

Which value proposition?

focus on what makes a product better than the competition

Answer 7

USP

Question 8

Which value proposition?

• uniqueness
• useful to the specific target market
• tagline

Answer 8

UVP

Question 9

Which value proposition?

each features means to customers
entrepreneurs express their concerns, desires, wants and needs
turn into benefits

Answer 9

FAB

Question 10

Which value proposition?

• find differentiating factors
• find parity(common factors with competitors)
• find difference

Answer 10

POP-POD

Question 11

3) channel
fasa saluran

awareness
\_\_\_\_\_\_\_\_
purchase
\_\_\_\_\_\_\_\_
after sales

Answer 11

evaluation

delivery

Question 12

3 types of channel

-

Answer 12

direct
indirect
indirect

Question 13

distribution channel

stokist :

buy product _____ from manufacturer

buy and sell in ____ with ____ price

Answer 13

directly

bulks, cheaper

Question 14

distribution channel

wholesaler

• know as _____
• buys in _____ from ______

Answer 14

agent

bulks,stokist

Question 15

distribution channel

retailer

• buy and sell directly to ____
• ____ profit

Answer 15

customer

smaller

Question 16

4) customer relationship

a. customer ______
- process of bringing ____ customer
- goal: create a systematic,sustainable acquisition strategy

channel used:

• website
• email
• social media sites
• direct mail
• web/banners

Answer 16

acquisition

new

Question 17

4) customer relationship

b. customer _____
- enganging _____ customer to ____ buying
- keeping current customers

Answer 17

retention
existing
continue

Question 18

4) customer relationship

why existing customers are important?

5-20% chance selling to ____ buyers
60-70% chance selling to _____ customers

Answer 18

new

existing

Question 19

4) customer relationship

why existing customers are important?

acquiring new consumers is 5-25 times expensive than retaining your existing customers

Answer 19

-

Question 20

4) customer relationship

increased sales (upscaling)

a. pile on the ______
- offers an opportunity: save time, money
- discount

Answer 20

benefits

Question 21

4) customer relationship

increased sales (upscaling)

b. make buying _____
- selling procedure
- said thankyou!

Answer 21

easier

Question 22

4) customer relationship

increased sales (upscaling)

c. follow up
- follow-up system
- way to get contact details

Answer 22

-