BAB 2 : CREATIVITY , INNOVATION AND ENTREPRENEURSHIP Flashcards
SOURCES OF IDEA GENERATION
1) _______ experience
2) ______
3) ______
4) the environment
work
hobbies
interest
4 types of innovation in business
incremental (____,_____)
architectural(_____,_____)
disruptive(______,______)
radical(______,______)
existing M,existing tech
new M,existing tech
existing M,new tech
new M,new tech
incremental:
- ________ existing product
- _______ perfomance
- ______ defects
improvement
improve
reducing
architectural
-change _____ design
overall
disruptive
-offer service that did not _____ before
EXIST
radical
____ product
replace ____ product
high technological ________
________-_____ innovation
new
existing
advancement
long-term
techniques to generate new business ideas
1)
2) _____ group
3) ____
brainstorming
focus
surveys
techniques:
brainstorming
- come out with many _____
- _____ or critism is not allowed
- no ___ ideas
ideas
questioning
bad
techniques :
focus group
- eight to 14 individuals
- lead by : ____ moderator
trained
techniques:
surveys:
- collectiing valuable information
- analyzed and ascertained
-
one best way to build brand credibility ;
create long term _____ relationship
by _____ their journey
customer
understanding
forbes study :
____ % of companies identified improving _______ experience as their top objective
75
customer
customer pain points :
specific ____ your customer or prospect ______
problem
experiences
8 common customer pain points every business faces
1 ______ support response
delayed
8 common customer pain points every business faces
2 _______ customer experience
inconsistent
8 common customer pain points every business faces
3 non-availability of the ______ team
support
8 common customer pain points every business faces
4 _______ quality of products and services
poor
8 common customer pain points every business faces
5 lack ________ knowledge and experience
adequate
8 common customer pain points every business faces
6 ______ buying process
complicated
8 common customer pain points every business faces
7 tailor your solutions to your _______ needs
customer
8 common customer pain points every business faces
8 rude behavior of support __________
representative
4 types of customer pain points
1
2
3
4
process
productivity
support
financial
financial pain points
- ______ too much _______
- on current products
- want to reduce their _____
spending; money
spend
productivity pain points
- ______ too much ______
- using current products
- want to use ____ more efficiently
spending; time
time
process pain points
- improve ________ processes
- assigning leads to sales reps
- nurturing lower-priority leads
internal
support pain points
-are not _______ the support they need at critical stages
receiving
identify customer pain points
a. conduct qualitative market ________
- map customer journey
- -create customer persona
research
identify customer pain points
listen to your customers to identify ______ ______
pain points
identify customer pain points
use _____ chat to identify customer pain points
live
identify customer pain points
TALK TO YOUR SALES AND CUSTOMER SUPPORT TEAMS
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