BAB 2 : CREATIVITY , INNOVATION AND ENTREPRENEURSHIP

Question 1

SOURCES OF IDEA GENERATION

1) _______ experience
2) ______
3) ______
4) the environment

Answer 1

work
hobbies
interest

Question 2

4 types of innovation in business

incremental (____,_____)
architectural(_____,_____)
disruptive(______,______)
radical(______,______)

Answer 2

existing M,existing tech
new M,existing tech
existing M,new tech
new M,new tech

Question 3

incremental:

• ________ existing product
• _______ perfomance
• ______ defects

Answer 3

improvement
improve
reducing

Question 4

architectural

-change _____ design

Answer 4

overall

Question 5

disruptive

-offer service that did not _____ before

Answer 5

EXIST

Question 6

radical

____ product
replace ____ product
high technological ________
________-_____ innovation

Answer 6

new
existing
advancement
long-term

Question 7

techniques to generate new business ideas

1)

2) _____ group
3) ____

Answer 7

brainstorming
focus
surveys

Question 8

techniques:
brainstorming

• come out with many _____
• _____ or critism is not allowed
• no ___ ideas

Answer 8

ideas
questioning
bad

Question 9

techniques :
focus group

• eight to 14 individuals
• lead by : ____ moderator

Answer 9

trained

Question 10

techniques:
surveys:

• collectiing valuable information
• analyzed and ascertained

Answer 10

-

Question 11

one best way to build brand credibility ;
create long term _____ relationship
by _____ their journey

Answer 11

customer

understanding

Question 12

forbes study :

____ % of companies identified improving _______ experience as their top objective

Answer 12

75

customer

Question 13

customer pain points :

specific ____ your customer or prospect ______

Answer 13

problem

experiences

Question 14

8 common customer pain points every business faces

1 ______ support response

Answer 14

delayed

Question 15

8 common customer pain points every business faces

2 _______ customer experience

Answer 15

inconsistent

Question 16

8 common customer pain points every business faces

3 non-availability of the ______ team

Answer 16

support

Question 17

8 common customer pain points every business faces

4 _______ quality of products and services

Answer 17

poor

Question 18

8 common customer pain points every business faces

5 lack ________ knowledge and experience

Answer 18

adequate

Question 19

8 common customer pain points every business faces

6 ______ buying process

Answer 19

complicated

Question 20

8 common customer pain points every business faces

7 tailor your solutions to your _______ needs

Answer 20

customer

Question 21

8 common customer pain points every business faces

8 rude behavior of support __________

Answer 21

representative

Question 22

4 types of customer pain points

1
2
3
4

Answer 22

process
productivity
support
financial

Question 23

financial pain points

• ______ too much _______
• on current products
• want to reduce their _____

Answer 23

spending; money

spend

Question 24

productivity pain points

• ______ too much ______
• using current products
• want to use ____ more efficiently

Answer 24

spending; time

time

Question 25

process pain points

• improve ________ processes
• assigning leads to sales reps
• nurturing lower-priority leads

Answer 25

internal

Question 26

support pain points

-are not _______ the support they need at critical stages

Answer 26

receiving

Question 27

identify customer pain points

a. conduct qualitative market ________

• map customer journey
• -create customer persona

Answer 27

research

Question 28

identify customer pain points

listen to your customers to identify ______ ______

Answer 28

pain points

Question 29

identify customer pain points

use _____ chat to identify customer pain points

Answer 29

live

Question 30

identify customer pain points

TALK TO YOUR SALES AND CUSTOMER SUPPORT TEAMS

Answer 30

-