B: Management and Promotion Roles Flashcards
Studio Management
Responsibilities
- Booking sessions
- Managing the maintenance of equipment and facilities
- Administrative control of the studios operation
- Schedule times and liaise with clients
- Engage engineers, session musicians, technical engineers
- Promote and market the studio
- Ensure all equipment is Health and Safety checked
- Recruit, pay and retain staff
- Pay invoices – keep accounts, financial records
- Manage and oversee people, equipment, workflow
Studio Management
Skills
a) Creative
b) Technical and leadership management skills
c) Team/Project management
d) Problem solvers
e) Confidence to meet tight deadlines and time management
f) Communication – written and verbal
g) Financial awareness
h) Knowledge of Health and Safety
Promoter
Responsibilities
- Identify performance opportunities
- Promote artists at a variety of venues
- Secure finance at events
- Manage financial risk
- Ensure insurance is valid and health and safety at venues
- Publicises concerts and events
- In charge of putting on the show
- Works with artists agents
- Works with venues to arrange for a show
- Promote the event through advertisement and publicity
Promoter
Skills
a) Knowledge of touring and promotion
b) Marketing skills
c) Accounting/budget knowledge
d) Persuasion/negotiation skills
e) Communication
f) Computer/networking skills
g) Time Management
Marketing
Responsibilities
- Manages marketing materials and strategies i.e. selling, plans, album sales, displays in shops, radio station giveaways etc.
- Gather prices for advertisements and promotions
- Devise promotional events, giveaways, sponsorships – appearances, online giveaways etc.
- Have a radio/ On-line /TV campaign for an artists – advertising campaigns
- Create the artists image/brand
- Targeting recordings at a specific group of consumers
- Control and co-ordinate design of artwork and packaging
- Control format of release – CD, Vinyl or MP3s
Marketing
Skills
a) Creative flair
b) Strong organisation and communication skills
c) Good working knowledge of the advertising industry
d) Team player
e) Understanding of Music/Record business
Artists and Repertoire (A&R)
Responsibilities
- Scouting for talent on-line and at live events
- Sign artists to record labels
- Oversee the process from delivery to finished records
- Developments of artists as they grow and mature – listen to CD’s, demos, video’s etc.
- Manage the recording process
- Help find songs appropriate for the artists to record and release
- Main point of contract for the artists and manager
- Locate a Producer to work with the artists/act
Artists and Repertoire (A&R)
Skills
a) In depth knowledge of current musical trends
b) A strong instinct of what will sell
c) Problem solvers
d) Negotiation skills/communication skills
