audiences Flashcards
who produced Luther?
BBC
what is BBC considered as?
a public broadcaster
what will audience be familiar with?
BBC content
what will audience have expectations on?
have an expectation of a quality drama with high production values
what slogan does the programmer use in the trailer?
‘Original British Drama’
why does the programmer use a specific slogan?
to appeal to the audience suggesting the BBC’s investment in homegrown drama
what is a popular genre with audiences?
crime drama
what is the BBC known for within the genre?
producing successful programmes in this genre
what is Luther’s aim?
to reach a wide audience
why does Luther aim to both men and women?
due to its diverse range of characters
what is a popular scheduling time slot for BBC’s highest rated shows? why?
9pm placing it after the watershed highlights the adult content
what is BBC’s target audience for the programme?
25-40
what is BBC’s target audience the fact that Luther appears on Netflix?
a younger, 16-25 year-old, target audience who are more likely to binge watch the series
The ways in which media organisations target audiences:
how does the audience get to know the character of Luther?
The use of teaser and longer trailers introduced to establish an enigma around the character
The ways in which media organisations target audiences:
how are the high production values obvious from the marketing material?
they have the use of recognisable stars and the expectations related to the BBC branding
The ways in which media organisations target audiences:
why do they have the introduction of Luther and Alice?
they are introduced as enigmatic characters to intrigue audiences and alice has become very popular
The ways in which media organisations target audiences:
what does the BBC website for the programme include?
‘postcards from alice’ encouraging audiences to engage with the character’s story world
The ways in which media organisations target audiences:
what does the creation of other interactive and online feature extends?
the world of the programme including ‘Ripley’s Video Diary’
The ways in which media organisations target audiences:
what does the ‘Ripley’s Video Diary’ involve?
the audience by creating a backstory around Luther
The ways in which media organisations target audiences:
what does the blog from the writer Neil Cross include?
gives and insight into the process of creating the programme
The ways in which media organisations target audiences:
what does the BBC’s Writer’s room allow audiences to do?
to read programme scripts
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what has changes and developments in technology have had an impact upon?
the way in which audiences access, consume and respond to media products
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what does audiences now have a range of?
content to choose from on a range of different platforms to suit their needs and lifestyle
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what 3 platforms are Luther available to watch?
BBC, BBC iPlayer and Amazon Prime,
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
why does Luther have a website?
audiences can access extra information and videos related to the programme
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
how can the programme reach audiences through social media studies
Twitter and Facebook allows the BBC to review audience reactions to characters and storylines
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory:
why are there several theories written to explore what?
explore the relationship between audiences and media products
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory:
what does the uses and gratification theory first suggest?
that audiences can be active consumers of the media and seek out and use different media products in order to satisfy a need and to experience different pleasures
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):
why do audiences watch some media products including crime dramas?
to escape from everyday life into a fictional world that absorbs their interest
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):
what can audiences gain from Luther being an inverted detective story?
gain pleasure from picking up clues and trying to solve the crime along with the detective
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):
what does it mean if audiences recognise the conventions of the genre in the programme?
will predict certain outcomes, experiencing pleasure when they are correct in their assumptions.
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):
how does Luther involve the audience from the beginning?
by placing them in a privileged spectator position regarding the outcome of the chase and Henry Madsen at the start and the relationship between Luther and Alice
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):
why may audiences be attracted to the actors?
they are popular for example Iris Elba, Ruth Wilson and Saskia Reeves.l
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):
why is Luther an enigmatic character?
does not display the typical characteristics of his role and this may add to his appeal ‘When I type the end of any series I immediately start to miss him’ (Neil Cross, writer of Luther)
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (information and education):
what can crime dramas give audiences an insight of?
an insight into another area of society with which they may not be familiar, in Luther this is the police procedures
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):
what has this pleasure been enhanced by?
developments in technology
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):
what do audiences do whilst they watch episodes of Luther?
at the same time interact with friends and family on social media
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):
what become examples as there are long gaps between series of Luther the first and following series?
water-cooler television
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):
what are these examples such discussed?
by audiences in anticipation of their broadcast and during the series run
Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (personal identity):
why might the programme appeal to the audience?
because they relate to a character or a particular situation
