audiences Flashcards
who produced Luther?
BBC
what is BBC considered as?
a public broadcaster
what will audience be familiar with?
BBC content
what will audience have expectations on?
have an expectation of a quality drama with high production values
what slogan does the programmer use in the trailer?
‘Original British Drama’
why does the programmer use a specific slogan?
to appeal to the audience suggesting the BBC’s investment in homegrown drama
what is a popular genre with audiences?
crime drama
what is the BBC known for within the genre?
producing successful programmes in this genre
what is Luther’s aim?
to reach a wide audience
why does Luther aim to both men and women?
due to its diverse range of characters
what is a popular scheduling time slot for BBC’s highest rated shows? why?
9pm placing it after the watershed highlights the adult content
what is BBC’s target audience for the programme?
25-40
what is BBC’s target audience the fact that Luther appears on Netflix?
a younger, 16-25 year-old, target audience who are more likely to binge watch the series
The ways in which media organisations target audiences:
how does the audience get to know the character of Luther?
The use of teaser and longer trailers introduced to establish an enigma around the character
The ways in which media organisations target audiences:
how are the high production values obvious from the marketing material?
they have the use of recognisable stars and the expectations related to the BBC branding
The ways in which media organisations target audiences:
why do they have the introduction of Luther and Alice?
they are introduced as enigmatic characters to intrigue audiences and alice has become very popular
The ways in which media organisations target audiences:
what does the BBC website for the programme include?
‘postcards from alice’ encouraging audiences to engage with the character’s story world
The ways in which media organisations target audiences:
what does the creation of other interactive and online feature extends?
the world of the programme including ‘Ripley’s Video Diary’
The ways in which media organisations target audiences:
what does the ‘Ripley’s Video Diary’ involve?
the audience by creating a backstory around Luther
The ways in which media organisations target audiences:
what does the blog from the writer Neil Cross include?
gives and insight into the process of creating the programme
The ways in which media organisations target audiences:
what does the BBC’s Writer’s room allow audiences to do?
to read programme scripts
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what has changes and developments in technology have had an impact upon?
the way in which audiences access, consume and respond to media products
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what does audiences now have a range of?
content to choose from on a range of different platforms to suit their needs and lifestyle
The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what 3 platforms are Luther available to watch?
BBC, BBC iPlayer and Amazon Prime,