audiences Flashcards

1
Q

who produced Luther?

A

BBC

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2
Q

what is BBC considered as?

A

a public broadcaster

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3
Q

what will audience be familiar with?

A

BBC content

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4
Q

what will audience have expectations on?

A

have an expectation of a quality drama with high production values

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5
Q

what slogan does the programmer use in the trailer?

A

‘Original British Drama’

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6
Q

why does the programmer use a specific slogan?

A

to appeal to the audience suggesting the BBC’s investment in homegrown drama

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7
Q

what is a popular genre with audiences?

A

crime drama

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8
Q

what is the BBC known for within the genre?

A

producing successful programmes in this genre

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9
Q

what is Luther’s aim?

A

to reach a wide audience

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10
Q

why does Luther aim to both men and women?

A

due to its diverse range of characters

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11
Q

what is a popular scheduling time slot for BBC’s highest rated shows? why?

A

9pm placing it after the watershed highlights the adult content

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12
Q

what is BBC’s target audience for the programme?

A

25-40

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13
Q

what is BBC’s target audience the fact that Luther appears on Netflix?

A

a younger, 16-25 year-old, target audience who are more likely to binge watch the series

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14
Q

The ways in which media organisations target audiences:
how does the audience get to know the character of Luther?

A

The use of teaser and longer trailers introduced to establish an enigma around the character

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15
Q

The ways in which media organisations target audiences:
how are the high production values obvious from the marketing material?

A

they have the use of recognisable stars and the expectations related to the BBC branding

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16
Q

The ways in which media organisations target audiences:
why do they have the introduction of Luther and Alice?

A

they are introduced as enigmatic characters to intrigue audiences and alice has become very popular

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17
Q

The ways in which media organisations target audiences:
what does the BBC website for the programme include?

A

‘postcards from alice’ encouraging audiences to engage with the character’s story world

18
Q

The ways in which media organisations target audiences:
what does the creation of other interactive and online feature extends?

A

the world of the programme including ‘Ripley’s Video Diary’

19
Q

The ways in which media organisations target audiences:
what does the ‘Ripley’s Video Diary’ involve?

A

the audience by creating a backstory around Luther

20
Q

The ways in which media organisations target audiences:
what does the blog from the writer Neil Cross include?

A

gives and insight into the process of creating the programme

21
Q

The ways in which media organisations target audiences:
what does the BBC’s Writer’s room allow audiences to do?

A

to read programme scripts

22
Q

The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what has changes and developments in technology have had an impact upon?

A

the way in which audiences access, consume and respond to media products

23
Q

The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:
what does audiences now have a range of?

A

content to choose from on a range of different platforms to suit their needs and lifestyle

24
Q

The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:

what 3 platforms are Luther available to watch?

A

BBC, BBC iPlayer and Amazon Prime,

25
Q

The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:

why does Luther have a website?

A

audiences can access extra information and videos related to the programme

26
Q

The role of media technologies in reaching and identifying audiences, and in audience consumption and usage:

how can the programme reach audiences through social media studies

A

Twitter and Facebook allows the BBC to review audience reactions to characters and storylines

27
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory:

why are there several theories written to explore what?

A

explore the relationship between audiences and media products

28
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory:

what does the uses and gratification theory first suggest?

A

that audiences can be active consumers of the media and seek out and use different media products in order to satisfy a need and to experience different pleasures

29
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):

why do audiences watch some media products including crime dramas?

A

to escape from everyday life into a fictional world that absorbs their interest

30
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):

what can audiences gain from Luther being an inverted detective story?

A

gain pleasure from picking up clues and trying to solve the crime along with the detective

31
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):

what does it mean if audiences recognise the conventions of the genre in the programme?

A

will predict certain outcomes, experiencing pleasure when they are correct in their assumptions.

32
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):

how does Luther involve the audience from the beginning?

A

by placing them in a privileged spectator position regarding the outcome of the chase and Henry Madsen at the start and the relationship between Luther and Alice

33
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):

why may audiences be attracted to the actors?

A

they are popular for example Iris Elba, Ruth Wilson and Saskia Reeves.l

34
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (entertainment/diversion):

why is Luther an enigmatic character?

A

does not display the typical characteristics of his role and this may add to his appeal ‘When I type the end of any series I immediately start to miss him’ (Neil Cross, writer of Luther)

35
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (information and education):

what can crime dramas give audiences an insight of?

A

an insight into another area of society with which they may not be familiar, in Luther this is the police procedures

36
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):

what has this pleasure been enhanced by?

A

developments in technology

37
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):

what do audiences do whilst they watch episodes of Luther?

A

at the same time interact with friends and family on social media

38
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):

what become examples as there are long gaps between series of Luther the first and following series?

A

water-cooler television

39
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (social interaction):

what are these examples such discussed?

A

by audiences in anticipation of their broadcast and during the series run

40
Q

Theoretical perspectives on audience: Blumler and Katz’s Uses and Gratifications theory (personal identity):

why might the programme appeal to the audience?

A

because they relate to a character or a particular situation