audiences

Question 1

what does the sun (online and print) targets in terms of class?

Answer 1

the lower to middle social classes with its biggest audience share coming from the C2DE demographic

Question 2

what gender does the sun target?

Answer 2

male

Question 3

what are the ages of its printer readers?

Answer 3

between 45 and 64

Question 4

what is the online readers age?

Answer 4

60% are below the age of 34

Question 5

according to ascento.co.uk, what is the average reading age of the uk pop?

Answer 5

9 years old

Question 6

how does the sun’s reading age of 8 years make it accessible to all?

Answer 6

Using words
in bold, lots of visuals and smaller chunks of text means they are purposefully making their product accessible to everyone and especially appealing to members of our society who have weaker literacy skills or just want an easy read

Question 7

why is the sun “the people’s paper” (tagline)?

Answer 7

their reading age is 8 years old

Question 8

how does the format make it easier to read on speed?

Answer 8

easier to read at speed, on the daily commute for example, and to skim and scan to find specific articles that interest you

Question 9

what appeals to low-income demographics?

Answer 9

promotions such as sun hols where readers have to collect tokens

Question 10

how does promotions help the reader to build?

Answer 10

building loyalty between the brand and the reader

Question 11

what were readers of print newspaper considered to be?
why?

Answer 11

passive
they read what was in front of them and believed it especially as there is an exception that what is shared in the news genre is true

Question 12

what are readers considered now?
why?

Answer 12

active and read stories according to their own context, beliefs, and values. This potentially changes the way they interpret the information they are given

Question 13

why is the front page crucial for attracting readers?

Answer 13

might have featured a bold headline, eye-catching images, and teasers for top stories to grab readers’ attention

Question 14

what is a section organisation?

Answer 14

organize content into sections like News, Sports, Entertainment, and Lifestyle. Each section may have its unique layout and design to cater to specific interests

Question 15

why are visuals effective?

Answer 15

photos, graphics, and illustrations, can make stories more engaging

Question 16

give one example of visuals being effective?

Answer 16

a sports section might include action shots from recent games

Question 17

why do newspaper use fonts and typography?

Answer 17

convey the tone of articles

Question 18

what do news coverage cover?

Answer 18

covered a range of news topics, including politics, international events, and local news.

Question 19

what could news coverage feature?

Answer 19

featured top stories that were relevant and appealing to their target audience.

Question 20

what do feature articles include?

Answer 20

in-depth feature articles on various subjects, from human interest stories to investigative journalism.

Question 21

what do opinion pieces and editorial columns reflect?

Answer 21

reflect the newspaper’s stance on certain issues.

Question 22

who might the sun put their featured columns?

Answer 22

might have featured columns from regular contributors or guest writers.

Question 23

why might they have entertainment and lifestyle content related?

Answer 23

to celebrities, fashion, travel, and leisure activities can appeal to a broader audience interested in lifestyle and entertainment.

Question 24

why do newspapers do display ads?

Answer 24

to promote products, services, or events.

Question 25

what were the display ads from the sun 1st january 2021?

Answer 25

these ads could have been related to New Year’s sales, holiday travel, or other seasonal promotions.

Question 26

why do newspapers use classified ads?

Answer 26

for job listings, real estate, and personal services. These cater to specific needs and interests of readers.

Question 27

why do newspapers use sponsored ads?

Answer 27

to blend in with the newspaper’s regular content.

Question 28

what is the sun’s branding?

Answer 28

logo, tagline, and overall visual identity, would have been consistent across all sections and pages.

Question 29

why might the sun have columnists and contributors?

Answer 29

have their own personal brands and followers. Their names and bylines can attract readers.

Question 30

why might the sun use promotional tie-ins?

Answer 30

may collaborate with brands for promotional tie-ins, such as contests, giveaways, or exclusive offers for readers