Audience Theories Flashcards
Name all of the Audience Theories.
Consumer Groups
Hypodermic Needle
Cultivation
Fandom Theory
Media Effects
Active Audience/Uses and Grats
Reception
What Theorist Invented The Consumer Groups Theory?
Young And Rubicam
Name The 7 Consumer Groups.
The Aspirer
The Explorer
The Mainstreamer
The Reformer
The Resigned
The Struggler
The Succeeder
What is the Key Characteristics of The Aspirer?
Thrive On Status.
Easily Can be endorsed by Social Media.
What is the Key Characteristics of The Explorer?
Discovers/Looks for new Things.
Doesnt Follow Popular Brands/Trends.
More likely to get scammed.
What is the Key Characteristics of The Mainstreamer?
Most Common
“Follow The Crowd”
What is the Key Characteristics of The Reformer?
Not Easily Influenced.
Not Impressed by Status.
loyal, dedicated, conscientious, helpful.
What is the Key Characteristics of The Resigned?
Normally For Older Demographic.
They Seek Survival instead of Pleasure.
Believe in Patterns.
What is the Key Characteristics of The Struggler?
Don’t think about the future.
What is the Key Characteristics of The Succeeder?
They Seek Control.
They Have Status but not need to prove it to anyone.
Very Self Controlled.
What Key Ideas Behind The Hypodermic Needle Theory?
As an audience, we are manipulated by the creators of media text.
What Key Ideas Behind The Cultivation Theory?
The more time people spend listen/watching tv they are more likely that occurs in real-life.
Who was behind the Cultivation Theory?
George Gerbner
What Key Ideas Behind The Uses and Gratification?
5 Reasons why an ACTIVE Audience consumes media products.
- Entertainment
2.Information
3.Personal identity
4.Personal Relationship
5.Familianity
What Key Ideas Behind The Media Effects Theory?
How the media influences the attitudes and perceptions of PASSIVE Audience.
