Attitudes And Behaviours Flashcards
Describe the affective component
Feelings and emotions about the object
Describe the behaviour component
The way the attitude influences how we act or behave
Describe the cognitive component
Involves belief/knowledge about an attitude object
Describe the concious level of awareness
Everything we are thinking feeling sensing remembering or are aware of at this present particular moment
Describe the pre concious level of awareness
Information at the back of the mind but can be brought to the concious mind by simply thinking about it
Describe the unconscious level of awareness
Unaware of unconscious thoughts but still have influence on our concious thoughts and feelings. Holds unacceptabe thoughts and feelings experienced in back of mind
Describe ID
Needs we are born with and help us survive such as hunger thirst and sleep (pleasure principal)
Describe ego
Part of ID which has been modified by the direct influence of the external world (decision making component)
Describe super ego
Part of the personality that judges the individuals thoughts feelings and actions according to the morals and ideas of the society in which they live (moral principal)
How does classical conditioning work
Can be used to create positive emotional reactions to an object by associating positive feelings with the target object
How does operant conditioning work
When an attitude forms because it has been reinforced through reward or a pleasant experience . As a result the person may develop a positive attitude towards something
How does social learning form an attitude
Theory provides insight into 2 similar processes of conditioning that result in an affective attitude formation. A younger sibling observes behaviour of an older sibling that results in rewards or punishments influencing their own behaviour
Describe how repeated exposure forms an attitude
Developing a preference for things just because you are familiar with them
Culture in attitude formation
Attitude in a person can depend on where when and how they were raised
Describe a defence mechanism
Being an aggressive person by nature so decides to channel those impulses in a constructive way by taking up boxing as a sport (displacement)