Attitudes and Behaviour Change Flashcards
Acquisition
- Is the process of developing a response to a neutral stimulus that turns into a conditioned stimulus
Extinction
- Is the process by which a conditioned responses disappears, and is no longer elicited by the conditioned stimuli.
Spontaneous Recovery
- Is the spontaneous recurrence of a conditioned response that has already undergone extinction
Generalization
- Is the process in which multiple stimuli elicit the same response
- Responding to stimulus that resembles another conditioned stimulus
Stimulus and Response
- Is anything that triggers a response
- If that stimulus is perceived and changes an observable action in the individual, some behavioural response, then we can say that learning has occurred.
Ivan Pavlov
- Conducted his famous experiments with dogs, bells and salivation
- He showed that we can learn through classical conditioning
Ivan Pavlov
- Conducted his famous experiments with dogs, bells and salivation
- He showed that we can learn through classical conditioning
- In these experiments, Pavlov trained dogs to associate a neutral stimulus like the sound of a bell ringing, with the unconditioned stimulus, the food at feeding time.
- The dogs would already salivate unconditionally at food, and pavlov introduced the sound of the bell at the same time.
- Eventually the dogs began to associate the bell with food, and ultimately, the conditioned stimulus of the bell, could trigger salvia production, a conditioned response even in the absence of food.
Classical Conditioning
- Associating a neutral stimulus to an involuntary response
- An unconditioned stimulus is something that provokes an innate, instinctual response, without effort.
- A neutral stimulus, causes no response relates to the unconditioned pair
- A conditioned stimulus should always be the formed neutral stimulus when associated with unconditioned stimulus triggers a conditioned response
- This happens in the acquisition stage
Discrimination
The ability to discern between similar stimuli
Extinction
The fading of a conditioned stimulus, where the established connection between the unconditioned and the conditioned stimulus fades
Spontaneous Recovery
Occurs after a relationship between conditioned stimuli and response is over.
Positive Reinforcement (Operant Conditioning)
- Encouraging a behaviour is reinforcement.
- Adding a stimulus, makes it positive. This doesn’t have to be objectively good or pleasurable, it just means adding something.
Negative Reinforcement
- Still encouraging a behaviour, but removing something instead
- Can be encouraging a child to eat vegetables by telling them they won’t have to clean up after dinner if they do so.
Positive Punishment
- Adding something as a consequence of another action
- Example, when a child is not listening, parents are ADDING their yelling as a punishment.
Negative Punishment
- Removing something as a punishment
- Example, parents remove child’s phone for not doing homework
Escaping
- Any response designed to move away from or eliminate an already present aversive stimulus.
Avoiding
- Occurs when a subject learns behaviour preventing the occurence of an aversive stimulus.
Reinforcement Schedule
- Fixed Ratio
- Fixed interval
- Variable Ratio
- Variable interval
Fixed Ratio Schedule
- a schedule of reinforcement where a response is reinforced only after a specified number of responses.
Fixed Interval Schedule
- those where the first response is rewarded only after a specified amount of time has elapsed.
Variable Interval Schedule
- when the reinforcement is provided after a random (unpredictable) amount of time has passes and following a specific behavior being performed.
Variable Ratio Schedule
- a partial schedule of reinforcement in which a response is reinforced after an unpredictable number of responses.
Latent Learning
- Learning that reveals itself once a reward is provided, even is the true subconscious learning happens without any reward
Problem Solving
- Applying knowledge after latent learning
Biological Process
- Example, rewarding birds with food after a peaking behaviour works well for learning some tasks.
Instinct drift
- The tendency of some trained animals to revert back to instinctual behaviours.
- For example, a dog who does not bark when people come home starts barking at new people, as he may think that those are intruders.
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