Attitudes Flashcards
Attitude
A mix of feelings, beliefs and values held by an individual towards an attitude object.
Prejudices
A preformed opinion or judgement of someone, based on irrational, incomplete or inaccurate stereotypical views.
The triadic model
Cognitive
Affective
Behavioural
How attitudes form
- Peer groups - acceptance
- Conditioning - rewards strengthen attitudes
- Social learning
- Familiarity - develop attitude towards something you go to a lot
Positive attitudes form by
- good experiences
- being good at sport
- using sport as stress release
Negative attitudes form by
- bad past experiences
- injury
- lack of ability
- fear of participating
Persuasive communication
An active, non-coercive attempt to reinforce, modify or change the attitude of others.
Persuader
Person attempting change
Receiver
Person whose attitude the persuader is trying to change
Message
Quality of message the persuader is giving
Persuader factors
Status
Popularity
Credibility
Social and cultural background
Message factors
Accuracy
Confidence/enthusiasm
Clarity
Factual
Receiver factors
Ready for message?
Motivated to change?
Strongly he,d attitude harder the change
Cognitive dissonance theory
Introducing tension into an attitude by changing what someone believes by giving new information.
