Attitudes

Question 1

Eagly and Chaiken (1993)

Answer 1

Attitudes are a continuum for agreement or disagreement

Question 2

Katz (1960)

Answer 2

4 key functions to hold an attitude

Question 3

LaPierre (1934)

Answer 3

visit 250 establishments with Chinese couple and wrote after.
118 said would refuse entry
discrepancy with attitude and behaviour

Question 4

Wicker (1969)

Answer 4

suggests attitudes and behaviour unrelated

Question 5

Schuman and Johnson (1976)

Answer 5

actually strong links between attitude and behaviour

Question 6

Fishbein and Ajzen (1977)

Answer 6

Attitudes and behaviour initiated in respect to TACT

Question 7

Snyder and Monsoni (1975)

Answer 7

drive behaviour from within so should be consistent over time

Question 8

Snyder and Kendzierski (1982)

Answer 8

self-monitoring changes behaviour

Question 9

Fazio (1999)

Answer 9

Strength of attitudes determines how quickly brought to mind
stronger faster

Question 10

Fazio and Williams (1986)

Answer 10

more accessible attitudes more predictive of behaviour

Question 11

Fazio and Zanna (1978)

Answer 11

accessibility more likely with direct experience

Question 12

Smith and Swinyard (1983)

Answer 12

attitude to buy product higher if trialed as more experience with it

Question 13

Ajzen (1985)

Answer 13

Theory of planned behaviour

Question 14

Fishbein and Ajzen (!975)

Answer 14

Theory of Reasoned Action

Question 15

Connor and Sparks (2005)

Answer 15

TPB 2 factor model