Attitude Change Flashcards
Festinger (1957)
Cognitive Dissonance Theory
Festinger and Carlsmith (1959)
Rearrange spoons on tray
Lied more if given $1 as opposed to $20 as in higher money task knew that was reason for lying so dissonance between reward and lying
Zimbardo (1965)
To eat grasshopper
when shouted at more positive attitude to like task
Zanna and Cooper (1974)
Pill, told would arouse or relax
if pill and aroused but told relax dissonance so unpleasant feelings create dissonance`
Chaiken (1987)
3 characteristics when and why heuristics have an effect
Hovland and Weiss (1951)
Safety of submarines from either Oppenheimer or Pravda
Oppenheim changes attitude much more but over time converge as forget about source, showing message more important
Martin and Hewstone (2003)
change opinion on euro or euthanasia
low personal relevance majority processed peripheral and minority central
if high relevance majority central
Petty (1981)
if more relevant higher elaboration
uni changes now or in 10 years
Schwartz and Clore (1983)
sunny day leads to higher self esteem easier to persuade
if point out disappears
Strack (1988)
Hold pen in mouth or teeth
more attitude change in teeth as mimicks smile
Wanke (1997)
list of top 7 movies harder than top 3
Benson (1976)
More likable means more likely to change attitude
Chaiken (1979)
Higher attractive means more attitude change more likely to attend after class meeting if asked by attractive person