Attitudes

Question 1

Attitudes

Answer 1

A favorable or unfavorable evaluative reaction towards someone or something

Question 2

Why do we have Attitudes?

Answer 2

Knowledge- Attitudes gives us knowledge; help us navigate things more quickly

Value-Expressive- with my attitudes, express morals/views about the world

Ego-Defensive

Social adjustive- If we are aware of our attitude, it helps us socially and helps us fit in to our groups.

Question 3

Implicit Attitudes

Answer 3

Unconscious evaluation of an object measured by response latency

Question 4

Explicit Attitudes

Answer 4

Conscious evaluation of an object measured by self-report

Question 5

How do attitudes form?

Answer 5

Affect (Feelings)
Behavior(Tendency’s/how you behave)
Cognition(Thoughts)

Question 6

When attitudes DO predict behavior

Answer 6

1. When social influences on what we say are minimal
2. When other influences on behavior are minimal
3. When attitudes specific to the behavior are examined
4. When behavorial intentions are measured
5. When the attitude is potent

Question 7

When attitudes DONT predict behavior

Answer 7

1. ) Moral hypocrisy- Wanting to appear moral while avoiding the cost of being moral
2. ) Social Pressure
3. ) We may measure attitudes towards things that don’t map on to behaviors
4. ) Our attitudes may not be very strong or accesible