Attitudes Flashcards
Explain the tri-component model of attitudes
States that any attitude has 3 related components
- Affective: feelings about an attitude object
- Behavioral: attitude influences how we will act
- Cognitive: beliefs or knowledge about attitude object
Leon Festinger (1957) what he do?
Described cognitive dissonance as psychological discomfort arising from holding two or more inconsistent attitudes or behaviors
cognitive dissonance
the discomfort a person feels when their behavior does not align with their values or beliefs.
Festinger and Carlsmith (1959)
If a person is induced to do or say something that is contrary to their private opinion, they will experience cognitive dissonance.
Experiment:
- 71 males
- 1$ reward, 20$ reward, control
- had to tell people it was great even though it was boring
- 1$ condition showed more enjoyment then 20$
Social identity theory
- Social categorization: categorize people in order to identify them
- Social identification: We adopt the identity of the group that we belong to and we act in ways that we perceive members of the group act.
Social comparison
The comparison of one’s group to another. The individual believes that their group is the best
The two attributions of behavior
Dispositional (personal or internal)
Situational (external)
Fundamental attribution error
The tendency to overemphasize dispositional (internal) factors, and fail to account for situational (external) factors, as explanations for the behaviors of others
Self serving bias
Tendency to attribute our success to ourselves and our failures to others and situation
Confirmation bias
Tendency to seek out, interpret, and recall information that supports our beliefs and ignore information that is inconsistent with our beliefs
Stereotypes
A specific belief or assumption about individuals based solely on their membership in a group, regardless of individual characteristics
Prejudice
A negative (or positive) feeling and judgment about an individual based solely on one’s membership in a particular social group (often based on stereotypes)
Discrimination
is a negative (or positive) action toward an individual as a result of one’s membership in a particular group. As a result of holding negative beliefs about a particular group
Direct encounters
can influence the formation of an attitude
Group attribution error
tendency to make generalizations about entire out groups based on a very small number of observations