attitude Flashcards
postmodernism
- Elements of bricolage - images from TV, magazines etc, none of the images in articles are Attitude’s own Intertextuality - References from other media, article on Grindr dates, SnoopDogg and Netflix mentioned
- Simulacra - Tellings of real life stories with images, e.g. selfie of the HIV criminal.
structuralism
Attitude features many articles on the topic of homophobia and LGBT intolerance. There is a binary apposition between freedom to choose one’s sexuality and social ignorance.
Example “Luxembourg’s gay prime minister challenges Arab leaders over anti-gay laws during summit’
semiotics
There is a lot of colour used throughout the attitude website and social media page, possibly to connote a rainbow, as a symbol of LGBT rights. Pictures are brightly coloured and headings are coloured
Website style is very similar to a tabloid newspaper
rep
hall
Models are all attractive, sexualised and mainly all white. Toxic received idea that if the audience cannot relate to this representation, they have no place in the gay community.
Identity (pick and mix)
David Gauntlett
Articles are mainly on the topic of the LGBT community, however cover a variety of different topics such as politics, pop culture, music, sport etc.
LGBT audiences and pick and mix’ parts of their identity from attitude. They do not have to read all articles only the ones they are interested in.
Feminism
Bell Hooks
Lack of female representation but this can be accepted as the target audience is gay men.
Bell Hooks would suggest for men of colour to refuse to identify with the magazine as there is a lack of representation for men of colour
Cultivation theory
George Gerbner
All of the models used in articles and also adverts on the website, are attractive looking males, with bodies that conform to male beauty standards.
Seeing these images regularly may cultivate the ideas that men have to look like these models to be attractive to other men.
Fandom
Henry Jenkins
Attitude encourages an online community of gay men through the use of social media, Audiences may face discrimination and prejudice because of their sexuality, and this affects the way in which they use Attitude’s articles. Stories about pride and gay rights could act act as a form of escapism for a gay
Regulation
Livingstone and Lunt
It is very difficult for a nation to regulate the internet, websites are available across the globe so what may be regulated in the UK Is ineffective as the site can be accessed overseas.
The website has a ‘get in touch’ feature which allows audiences to send queries or complaints to the company, which could influence the content posted
Cultural Industries
David Hesmondhalgh
The website layout is very similar to a tabloid newspaper - taking less risk.
Lead intros are short and snappy, brief summaries meaning they are shareable - increase readership Attitude is fairly dependant on naked men and sexual desire to sell their magazine, given covers Rely on exposure to social media to fund the brand but there is limited radical potential of the internet, there is no share button - possibly bc of regulation? They are limiting audience input
All articles are equal importance, same size, audiences can pick what it important to them
example article gokwan
Gok Wan hits back after suffering homophobic abuse from group of lads
Repetitive use of the word “lads’ represents the negative stereotypical lad-culture representation
Emotive language such as ‘hurled homophobic abuse: increases the severity of the story
“Bon voyage Dickheads* - participatory culture and humour, casual language to involve reader
“If you’ve experienced homophobic hate crime, you can report it to the police…
** - audiences can relate.
Uses and gratifications - a route of escapism and acceptance into the LGBT community.
example article HIV
“Man Jailed for deliberately infecting men with HIV asks victims to put this behind them”
Attitude holds a negative view as the victims are of the gay community, words like “horrific and chilling emphasize the nature of the crime and their viewpoint on it
The man is referred to by name, in a mainstream newspaper such as The Sun for example, he may have boon referred to as a ‘gay man, however Attlude shows more normalised LGBT views.
There are adverts placed throughout the article to keep the audience intrigued There is a Spicebomb Night Vision advert, which features a topless man, the idea of the model as an icon for the aftershave
