Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

A Level Media paper 2 > Attitude > Flashcards

Attitude Flashcards

1
Q

Target audience

A

Gay males
Affluent
ABC1 demographic
Reformers and aspirers
Aged 25-55

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Who publishes Attitude

A

Stream Publishing Ltd

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Website

A

‘Teasers’ for magazine content so not all full articles
Stand alone content only available online gives exclusivity
Clickbait ads
Representations of groups usually marginalised of misrepresented
Men still objectified

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Representation of the LGBT community

A

Articles focus on topics such as grooming and fashion, heavy focus on physical apperance perpetuates gay stereotype
Idea that they are discriminated against is reinforced by articles concerning violent attacks
Community is normalised through articles such as ‘find you dream house’ indicating they may be looking to start a family

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

How are the gay community offered escapism?

A

Website seen as a utopia where there is no discrimination
Creates sense of community and acceptance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

How are gay men stereotyped

A

Stereotypically attractive men shown in articles, physical appearance reinforced
Stereotypes of gay men liking pop music and musical theatre
Gay men portrayed as bulnerable referring to ‘coming out’ narrative
Article on gay rugby team focuses on bodies rather than the sport

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Website homepage

A

Articles similar to that of a tabloid
Adverts for brands that may be of interest to an LGBT audience
Links to social media however audiences are unable to comment under articles, typical convention of magazine websites
Considered niche due to gay male audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Masthead

A

Sans-serif
All lower case
Modern and informal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Colour pallette

A

Bright colours
Lots of white space
Clean layout
Topic colours with stories underneath
Rainbow banner colours representing LGBT audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Layout of website

A

Newest stories at the top creating immediacy
Stories categorised by topic
All shaped the same creating clean and consistent layout
Easy to navigate
Professional look

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Features on the website

A

Navigation bar
Search box
Picture slideshows
Hyperlinks
Videos
Links to social mMedia (convergence)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Mediance and ideology

A

Most stories specifically linked to homosexuality
Gay culture
Left wing, liberal ideology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Binary oppositions

A

Positive stories about homosexuality have colour images compared to negative stories having black and white
Binary opposition of light and dark

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Representation of gay men (positive)

A

Reports on serious issues of gay people such as homophobia and dsicrimination as well as how to handle it
Being gay is normalised
Entertainment section showcases LGBT genre of film, music, TV etc

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Does Attitude stereotype gay men?

A

Stereotypes of masculinity seen in the ‘boys’ section
Obsession over male celebrities
Topics such as ‘theatre’ stereotype gay men
Emphasis on camp music such as Eurovision

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Representation of race

A

Previously accused of being ethnocentric
Article on changing rainbow flag at Manchester Pride to include black and brown stripes to highlight the difficulties of coming out for ethnic minorities
Non-Western countries not as accepting are portrayed as ‘other’

17
Q

Representation of age

A

Minimal representation of older men other than Ian McKellen and Patrick Stewart in ‘entertainment’ articles
Perhaps reinforcing target audience of 25-55 year olds

18
Q

Stream Publishing Ltd

A

Independent publishing company with small number of staff known for producing corporate magazines
Owned by gay man Darren Styles
Also publish Dutch gay lifestyle magazine Winq

19
Q

Curran and Seaton- Power and media

A

Subverts theory
Stream is not a conglomerate and because of this there is more variety and creativity in Attitude
Represnted through diverese pattern of ownership; most of Attitude’s editorial staff are part of the LGBT community

20
Q

Hesmondhalgh- Cultural industries

A

Horizontally integrated via purchasing Winq but not conglomerate-owned
Website is used as a merketing tool to maximise audience
Takes risk by niche genre and alternative nature

21
Q

Stuart Hall- Reception theory

A

Preferred reading- Attitude is entertaining and informative, likely undertaken by gay men who are the target audience
Negotiated reading- Maybe from an older gay man or ethnic minority who agree with the overall ideology but find some of the content not as entertaining
Oppositional reading- From homophobic people who do not agree with the ideologies or lifestyles presented

22
Q

Clay Shirky- End of Audience theory

A

The only way that audiences can interact is with the ‘Got a Story?’ link so is more like a traditional magazine and audiences are more passive
Links to social media encourage an active audience and a ‘prosumer’ role

A Level Media paper 2 (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions