Attention Flashcards
1
Q
What is attention?
A
Given limited capacity to process competing options, attentional mechanisms select, modulate, and sustain focus on information most relevant for behavior
2
Q
Attention sources
A
- Exogenous: in the environment, reflexive, automatic, “bottom-up”
- Endogenous: in the mind, voluntary, intentional, “top-down”
3
Q
Attention targets
A
- External: sensory info, in the environment
- A sensory modality, spatial location, feature, or object
- Internal: mental representations, in the mind
- A memory, imagery, or plan
4
Q
Attention types
A
- Overt and covert
- Transient and sustained
- Selective and divided
5
Q
Overt vs. Covert
A
- Overt: Involves actual movement of the sensory surface, e.g.: moving
the eyes, directing the ear - Covert: Does not involve actual movement, e.g.: “looking out the corner
of your eye”, “eavesdropping on a conversation at the next table”
6
Q
transient vs. sustained
A
- Transient: Momentary focus on something
- Sustained: Prolonged focus on something
7
Q
Selective vs. divided
A
- Selective: Focus on one thing to the exclusion of others
- Divided: Try to focus on multiple things simultaneously
8
Q
Dichotic listening
A
-Source: endogenous
● “Attend to the left ear”
- Target: external
● Sounds entering ear
- Covert
- Sustained
- Selective
9
Q
Dichotic listening: Cherry (1953)
A
- Could report existence of
message - Could report gender of
speaker - Could NOT report content
10
Q
Dichotic listening: Moray (1959)
A
- Could report change in
gender of speaker - Could report change in
pitch of a tone - Could NOT report a word
repeated 35 times! - Could report hearing own
name
11
Q
Dichotic listening: Gray & Weddeburn (1960)
A
- Told to shadow left ear
- Left ear hears: “Dear 7 Jane”
- Right ear hears: “9 Aunt 6”
- Participant reports: “Dear Aunt Jane”
- Meaning of unattended words
being taken into account
12
Q
Dichotic listening: McKay (1973)
A
- Meaning of biasing word
(“river” or “money”) in
unattended ear affected
participants’ choice - However, participants were
unaware of presentation of
biasing words
13
Q
Attentional selection models
A
- Early all-or-none filtering (Broadbent) occurs between low-level perceptual and high-level semantic analysis
- Early attenuation (Treisman) occurs between low-level perceptual and high-level semantic analysis
- Late selection model (McKay) occurs between high-level semantic analysis and decision-making/memory storage
- Strategic control of attention:
● Early versus late selection can
be chosen based on situation and approach
● Attention is applied by top-
down modulation
14
Q
Electroencephalography (EEG)
A
- Non-invasive technique
- Measures surface electric fields generated by post- synaptic potentials in
dendrites of neurons - High temporal resolution: signal sampled >1000/sec
- Low spatial resolution: up to 256 electrodes
15
Q
Event-related potentials (ERPs)
A
- Average of EEG signals
- Time-locked to event of interest
- Typically plotted with negative up