Attention 1 Flashcards
What’s attention?
The things we see when we pay attention to them
A lot more sparce than we think
Dichotonic listening task
Two messagees presented to each ear via earphones
Some of the basic physical features of the unnatended message are processed, but not higher level semantic propertes
Broadbend’s Filter Theory
Sensory input - Short term store- Selective filter - Limited-capacity channel- Higher processing and response selection - Response
Accounts for many of the findings in the dichotic listening experiments
Attentional paradox?
“Coctail party effect” (Cherry, 1953; Moray, 1959) - Actively paying attention to someone while noticing background noise, people, objects
Unnatended information
some of it gets registered as shown in experiments by Von Wright, et al. (1975) paired some words with electric shock in dichotic task, MacKay (1973) most people paraphrased from the unatended ear correctly,
Treisman (1960) attenuation theory
Breakthrough - when Ps say a word that was presented in the unattended ear in a dichotonic task
Occurs more when the word is given context
Sensory inputs - Feature Discrimination - Short-term store - Analysis of meaning (includes context) - Response
Deutsch & Deutsch’s late-selection theory
Best one yet
Input - Sensory regisrer - short term memory
Filtering occurs late when all stimuli are analysed
Extensive processing of unnatended stimuli
Pereptual load theory - Lavie (1995,2000)
Everyone has a limited attentional capacity
Total capacity always allocated
Spare capacity allocated to irrelevant stimuli
Attentional capacity allocated to the main task depends on perceptual load ( how many items are in vision)
Perceptual load high (difficulty) - early selection
Perceptual load low - late selection
Change blindness
perceptual phenomenon occuring when a change in visual stimulus is introduced and the observer doesn’t notice it
Location based attention
Visual attention = “the attentional spotlight” - can be focused on a particular thing
Posner (1980) suggests we can switch location of attention without eye movement - “covert attention”
Control of spotlight?
Disengagement
shifting
engaging
Attentional cueing (exogenous)
Shifts attentuon automatically
Activates when uninforamtive peripheral cues are presented
Stimuli that are salient or differing from others most likely to be attended to
Endogenous system
Contolled by the individual’s attention and expactations
Involved when central cues are presented
Social cues to attention
We get social cues from other through their body language
Misdirection and magic
Misdirection is a deceptive technique which focuses the audience’s attention on one thing in order to distract them from another