Athletes & Social Media

Question 1

What is social media?

Answer 1

Website and applications that are designed to allow people to share content quickly, efficiently and in real time

Question 2

What are the top 5 social media platforms?

Answer 2

Facebook, TikTok, Instagram, Snapchat and youtube

Question 3

Why are Facebook, TikTok, Instagram, Snapchat and YouTube the top 5 platforms?

Answer 3

They all provide entertainment, connection with friends and ways to share content.

Question 4

What are the benefits of athletes using social media?

Answer 4

Putting themselves out there, networking and career connection, building personal brand and connection with fans.

Question 5

Why is it good to have a social media presence if you’re an athlete?

Answer 5

Because you can receive greater endorsements even if you are not the best.

Question 6

What are concern with athletes using social media?

Answer 6

saying something offensive, being reprimanded, sanctioned or suspended for content posted, offending fans with content posted and trolls.

Question 7

What does accept it, manage it and own it mean in the terms of social media?

Answer 7

Accept that social media has become part of sport culture, manage it because it’s a powerful tool to promote a positive image and own it to produce a image of being mature and having integrity