Assessment Task Probable Question

Question 1

PROCESSES

REMEMBER

Answer 1

Question Can be asked about PRODUCT Life cycle in relation to the 4P’s

Question 2

PROCESSES

what are the steps involved in developing a marketing plan?

Answer 2

SEMIDI

Question 3

PROCESSES

What is the difference between primary and secondary research?

Answer 3

Question 4

PROCESSES

What can market objectives inculde?

Answer 4

Question 5

PROCESSES

What is Market Research?

Answer 5

Market research is the process of systematically collecting, recording and analysing information concerning a specific marketing problem.

This can be done by collecting Primary and secondary data

Question 6

PROCESSES

What are the 3 Traget Markets?

Answer 6

1. MASS
2. SEGMENTATION
3. NICHE

Question 7

PROCESSES

Define Implementation, Monitoring and Controlling?

Answer 7

1. implementation process of putting marketing strategies into operation
2. monitoring the process of measuring actual performance against planned performance
3. Controlling involves the comparison of planned performance against actual performance and taking corrective action to make sure the objectives are attained

Question 8

PROCESSES

How is Controlling done?

Answer 8

The first step in the controlling process requires the business to outline what is to be accomplished; that is, to establish a key performance indicator (KPI).
A KPI is a forecast level of performance against which actual
performance can be compared. For example, a KPI could be:
* increase monthly sales by 5 %
* improve sales revenue per salesperson by 10 % over the next six months.

Question 9

INFLUENCES

What are the 4 factors Influencing Consumer Choice?

Answer 9

1. Psychological:
   influences within an individual that affect his or her buying behaviour
   perceptions, motives, attitudes, personality and self-image, and learning.
   2, Sociocultural:
   . influences exerted by other people and groups that affect an individual’s buying behaviour
   · sociocultural factors include the buyer’s social class, culture and subculture, family role and peer
   groups.
2. Economic:
   . economic forces that influence a business’s capacity to compete, and a customer’s willingness and ability to spend
   . the level of economic activity fluctuates from boom to recession.
3. Government:
   . policies that directly or indirectly influence business activity and customers’ spending habits
   . laws such as the Competition and Consumer Act 2010 (Cwlth), Sale of Goods Act 1923 (NSW) and the Fair Trading Act 1987 (NSW) that influence marketing decisions.

Question 10

INFLUENCES

What are Implied Conditions, Consumer Guarantees and Warranties?

Answer 10

1. implied conditions the unspoken and unwritten terms of a contract
2. consumer guarantees provide consumers with rights to certain remedies from retailers and manufacturers where goods purchased fail to comply with the consumer guarantee provisions in
   the ACL
   3.warranty a promise made by a business that they will correct any defects in the goods they
   produce or services they deliver

Question 11

INFLUENCES

REMEMBER KEY IDEAS OF ETHICAL CONDUCT

Answer 11