Acronyms Flashcards
Operations Performance Objectives
FSDQ2C
Flexibility
Speed
Dependability
quality
Customisation
Cost
Operations Processes
4V’s
Volume
Variety
Variation
Visibility
Marketing Factors infulencing consumer chocie
PEGS
Psychological
Ecomonic
Government
Sociocultural
Marketing Processes
SMEIDI
Situational analysis (SWOT and product lifecycle)
Market research
Establish marketing objectives
Identify target market
Develop marketing strategies
Implement, monitor and control
Marketing Strategies
7p’s+EG
Product
Price
Promotion
Place (channels of distribution)
People
Processes
Physical evidence
E-Marketing
Global marketing
Financial- Limitations of Financial Reports
CANT ND
Capitalising expenses
Asset valuation
Notes to financial statements
Timing issues
Normalised earnings
Debt repayments