assasins creed : industries Flashcards
what has the franchise model enabled them to do?
remain competitive responding to developments in technology to appeal to audiences
what marketing strategies accompanied the launch?
trailers, game-playing vlogs on youtube, and free content upgrades
why do video games have to be innovative?
as they are surviving in a competitive market where different hardware and software manufacturers are competing for audiences
what is virtual consuming?
where new costumes or skins can be bought for characters in the virtual world of the game - gamers can be involved in making choices about how they want their character to be represented
what does the front page of the website feature?
male / female protagonist
what language does the description include?
fearless / conquer / warrior - audience appeal
who might identify with the characters?
niche market place - create social identity within character
what does ‘write your own king saga suggest’?
appeal it writing own narrative - personal
what does ‘combat and conversation’ suggest?
it’s more than just an action game - building appeal
what does ‘lead epic raids’ offer?
familiar pleasures to existing fans along with new elements to target a wider mass audience
what is it rated and why?
18 due to violent nature - appealing to adult target audiences
‘grow your own settlement’ - what have producers done?
created a game in which the player is in control - customising game has mass audience appeal - no game will look the same
‘share your custom raider’ who does this appeal to?
specialist niche audience - offer social experiences as well as communities
how else does the game go beyond just an action adventure game?
includes ‘drinking games, viking rap battles and hunting’ - diverse
