assasins creed - audiences

Question 1

what is the gender spilt for video games?

Answer 1

53 male 46 female

Question 2

what % of 16-24 yos play them?

Answer 2

88%

Question 3

what percentage of gamers are white?

Answer 3

71%

Question 4

what experience to video games give the user?

Answer 4

multiplaying online experience which isn’t replicated in any other media platform

Question 5

what is the average ago of a gamer in the us 2023?

Answer 5

32

Question 6

what do fans create to entice audiences?

Answer 6

walkthroughs and gameplay videos

Question 7

how does the trailer target a mass audience?

Answer 7

• multiple locations
• clear narrative
• mass battle & weaponary
• high production value
• intertextuality / paradigmatic features

Question 8

how does the trailer target a specialised / niche audience?

Answer 8

• emotional storyline
• new weapons / dual wielding
• link to other ac games
• amazing graphics AAA

Question 9

what psychographics are likely to play acv?

Answer 9

thinkers, makers, achievers, explorers, mainstreamers

Question 10

apply bandura effects to assassins creed

Answer 10

repeated transgressive behaviour throughout the game for example murder drunk and disordly torture etc
younger gamers (underage) may imitate as they see it as desirable and acceptable
however to argue against this acv is rated 18 so a wide proportion of the audience are mature adults who will recognise the difference between fiction and reality so won’t copy behaviour

Question 11

apply gerbners cultivation theory

Answer 11

cultivâtes mainstream positive and negative values
repeated patterns of representation can shape the way we perceive the world