Asch's Research - Variables:

Question 1

Task difficulty:

Answer 1

Difference between the line lengths significantly smaller.
Conformity rate increased.
ISI.

Question 2

Unanimity:

Answer 2

One confederate was instructed to give the correct answer throughout.
Conformity dropped to 5%.

Question 3

Unanimity:

Answer 3

One confederate gave a different incorrect answer to the majority.
Conformity still dropped significantly, by this time to 9%.

Question 4

Group size:

Answer 4

1C = 3%
2C = 13%
3C = 30% (highest/optimum)
15C = Decreased

Question 5

Group size:

Answer 5

Adding confederates to determine how the size of the majority, affects the rate of conformity.