Asch's Research: Flashcards
What was the aim of the study?
To investigate whether people will conform to a majority, even with an obvious answer
Who were the participants?
123 American male undergraduates
How many groups were there?
6-8
How many participants were genuine?
1
When did the real participant answer?
Last or second to last
What did participants have to do?
Say aloud which of the 3 comparison lines matched the standard line in length
When did participants all give the same incorrect answer?
On 12/18 trials (critical)
How many times did participants agree with the confederates’ incorrect answers?
36.8%
1/3
How many times did participants conform to the majority on at least one trial?
75%
How many times did participants never give a wrong answer?
25%
(Individual differences)
What was the conclusion of the experiment?
People will conform to a majority, even if that majority is wrong
Afterwards, participants said they conformed in order to fit in
