Asch's Line Variation Study Flashcards

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1
Q

When did Asch’s Line Variation Study take place?

A

1951

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2
Q

What was the aim of Asch’s study?

A

He wanted to examine the extent to which social pressure from a majority (NSI), could influence a person to conform.

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3
Q

What was Asch’s sample.

A

50 male students from Swathmore college.

(Individualistic sample means low population validity - findings cannot be generalised).

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4
Q

Evaluate Asch’s sample.

A

Low population validity - Participants were all male and from the same geographical location.

This is an individualistic sample and the findings cannot be generalised.

Ethnocentric

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5
Q

Name the Dependant Variable.

A

The response from the participant/levels of conformity.

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6
Q

Name the Independant Variable.

A

The social situation, i.e the presence of the group/presence of confederates.

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7
Q

What percentage of critical trials did participants conform to the incorrect answer?

A

On average, participants conformed to the incorrect answer on 37% of critical trials.

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8
Q

True or False? 67% of participants conformed on at least one critical trial?

A

False. 74% of participants conformed on at least one critical trial.

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9
Q

What percentage of participants are considered ‘Non-Conforming’?

A

26% of participants didn’t conform in any test.

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10
Q

What can be concluded about conformity as a result of Asch’s line variation study? (eg, Group size, unanimity, task difficulty).

A

Permissable answers:

  • Group Size- The smaller the group, the lower the levels of conformity. (Conformity levelled out after 3 confederates. If there were 3 or more, conformity stayed at approx. 37%) - At 15 confederates - conformity dropped as pps became sceptical.
  • Unanimity- if someone has the same opinion as you, you are less likely to conform - with an ally, conformity dropped to 5%.
  • Task Difficulty- The greater the ambiguity of the task, the greater the chance of conformity.
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11
Q

Give supporting evidence on the conclusion about unanimity.

A

When one of the confederates was instructed to give the correct answer, conformity dropped to 5%.

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12
Q

Is Asch’s Line Study an example of a Lab experiment or a natural experiment?

A

Lab experiment.

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13
Q

Give an advantage and disadvantage of Lab experiments.

A

Advantages: Reliable, repeatable, accuate, clear quantitative data, time-saving, strict control over extraneous variables (not independant varables, but could still affect the results).

Disadvantages: unlike longitudinal/field experiments, lab experiments have low ecological validity/low population validity.
Tasks have low mundane realism.

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14
Q

Give an example of an ethical guideline which was broken by Asch upon conducting his Line Variation study.

A

Permissable answers:

  • Deception: Told ppts they were taking part in a vision test.
  • Protection from harm: paricipants claimed they felt stressed.
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15
Q

Describe Jenness’ procedure.

A
  • Asked pps to discuss, in a group of 3, how many beans were in the jar and give an estimate.
  • He then asked them to think individually.
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16
Q

What did Jenness find?

A
  • Nearly all pps changed their original answer.
  • On average male pps changed their answer by 256
  • On average females changed their answer by 382
17
Q

What did Jenness conclude?

A

Pps conformed due to informational social influence as they believed the group estimate was more likely to be correct.