Asch's Conformity Study

Question 1

Aim

Answer 1

To investigate the effects of a majority opinion on individual’s judgement.

Question 2

Method

Answer 2

Lab experiment

Question 3

Sample

Answer 3

123 American male students

Question 4

Procedure

Answer 4

PPTS were individually placed into groups with 7 to 9 confederates.
PPTS were asked which line a,b or c was the same length as the stimulus line x
PPTS were always last to answer
12/18 trials confederates gave identical wrong answer
PPTS gave a wrong answer 37% of the time when a confederate is present.