Articles Flashcards
1
Q
Hedonic goods
A
Those whose consumption is focused on gratification.
2
Q
Utilitarian goods
A
When consumption is focused on function.
3
Q
Are hedonic or utilitarian aspects at play with the study on student housing?
A
Both were at play but at different times:
- Utilitarian aspects => immediately after the lottery where the focus for students would likely be on how the residence hall will functionally meet their needs.
- Hedonic aspects => more apparent after students have actually experienced the sensory and affective impact of life in the residence hall .
4
Q
Semantic memory
A
Storehouse of general knowledge about the world => where the summary belief about the self reside.
5
Q
Episodic memory
A
Our first-hand recollections of experiences => constitutes the raw material that sparks and confirms summary assessments of the self.