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Math 102 > Arthrose 4 > Flashcards

Arthrose 4 Flashcards

1
Q

What strategy Chanel’s famous for?

A

Ads that are like shorts movie
Emotion- energy- passion

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2
Q

Combien Chanel vend de parfum par année?

A

Depuis 1921- 10 million par année

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3
Q

What is Porsche strategy

A

Expriental Marketing

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4
Q

Que rappelle la campagne eau de parfum de Chanel?

A

Ce parfum est fait pour les femmes qui veulent accomplir leurs rêves

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5
Q

Quel est la clé chez Rolex

A

Subtlety

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6
Q

What is the main strategy of louis Vuitton

A

Being active on social media
And making collections that are inspired by celebrities
Exemple: virgil ablohs

or teaming up with them
Exemples: Pharell and the rappeur Hamza Sauce god

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7
Q

Quel est la classe sociale que Target rolex

A

Hommes en haut de 35 ans

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8
Q

What is louis Vuitton secret weapon

A

The monogram from 1858
Timeless identity

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9
Q

Quelle est la date de publication du texte «How luxury brands market and what You can learn» et la source

A

15 février 2024 hubspot.com

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10
Q

What does top luxury brands understood by their clients?

A

Customers seek more than a product, its a Journey
Qualité, savoir faire, flair artistique

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11
Q

What is the main strategy of dior?

A

Virtual World (meta verse)

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12
Q

What is the main strategy of lambirghini?

A

Ils se basent sur l’amélioration constante et sur leurs offrent exclusives

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13
Q

What is the main strategy of rolex

A

Font des pubs télés
Famous people (Carlos alcaraz)

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14
Q

What is the main strategy of Cartier

A

Collab!
Emily in Paris and Lily Collins: two versions- ca représente la balance

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15
Q

Who does a video to dissects an LV se featuring four Famous actreesses

A

Viktor stoilov

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16
Q

Louis Vuitton strategically chooses celebrities to align with… (4)

A

1: les valeurs de la brand
2: crée une reconnaissance internationale
3: raconte de manière convaincante
4: Connect avec de diverses audiences

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17
Q

What does Viktor Stoilov said:

A

Louis Vuitton is not for everyone. Louis Vuitton is special and you need to understand it through the concept of four lifestyles, four buyer personas

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18
Q

Viktor stoilov is the founder of

A

Markademics

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19
Q

According Stoilov, what does LV reminds buyers?

A

They make luxorius produits You can use off the runway. Leur sac font parti d’un luxueux et cosmopolitain lifestyle

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20
Q

What the autor likes about LOUIS VUITTON?

A

Their secret weapon: the monogram from 1858

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21
Q

Quel est le titre à côté de Dior

A

From Tradition to Future

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22
Q

What is the main stategy of Dior

A

Getting into the virtual world
Why? Connect with younger audiences

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23
Q

How Dior made their fall 2022 menswear collection? (Collab)

A

They teamed up with Meta Média Holdings and they used Baidu’s XiRang app

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24
Q

What techs Metaverse use to simulates a super-real world

A

Blockchain
AI
Digital Twins
AR
VR
machine learning

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25
Q

La stratégie de Dior s’adresse au consommateur qui veulent un mix de…

A

Exclusivity and accessibility

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26
Q

What does the author like of dior?

A

Luxury and digital dont always match but Dior proved everyone wrong

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27
Q

Quel est la phrase associé à porshe dans le texte

A

More than a showroom

28
Q

What is porsche strategy?

A

Immersing customers in experiential marketing

Ex: the Porsche experience centers

29
Q

Porsche museums are more than static display… they are…

A

Living testaments

30
Q

Where is the Porsche Museum?

A

Stuttgart

31
Q

What the autor likes of porsche?

A

Porsche créer des connections qui restent en immersant les clients dans leur histoire de marque

32
Q

Quel est la phrase à côté de lamborghini dans le texte?

A

Selling the experience

33
Q

Pourquoi on ne voit pas lamborghini dans les pubs télé?

A

Car ils ont une clientèle exclusive (exclusive niche market) ça vaut pas la peine de payer pour ça quand la majorité des gens peuvent pas être capable d’afford

34
Q

What does Paolo Poma , chief financial officer and managing director of Automobibli Lamborghini

A

“It’s necessary to continue this path of growth with products that are more and more
attractive to the market but that at the same time also have higher margins,”

35
Q

Where all car enthusiasts can learn how to drive a Lamborghini

A

Lamborghini Winter Academy, in the snowy Alps.

36
Q

What is the go-to for on-ice driving courses?
Where it is and since when?

A

Lamborghini’s Esperienza Accademia Neve in Livigno

37
Q

What is the the Lamborghini’s Esperienza Accademia Neve?

A

programme de 3 jours qui montre aux participants comment handle une lambhorghini dans des low-grip situations.

38
Q

What does the author like of Lamborghini?

A

Lamborghini donne une experience incroyable à la Lamborghini académie ce qui les change en futur client

39
Q

Quel est le nom à coté de Rolex?

A

Old school, but it Works

40
Q

What is Rolex strategy?

A

publicité télé avec des famous people

41
Q

En quoi consiste les pubs Rolex

A

Pubs télé durant événement sportif ou sur CNN ET ESPN.
On peut voir des célébrités porter des Rolex

42
Q

En quelle année à commencé le partenariat entre Rolex et le tennis?

A

1978, Wimbledon

43
Q

Dans le texte How Luxury Brands Market and What You Can Learn,
What does the author like about Rolex?

A

Rolex marketing strategy Revolves around being in the right place and time.

44
Q

How Rolex gained popularity in the past?

A

They focused on being in the right place and time.

45
Q

Quelle est la phrase associée à Cartier?

A

Following the Trends

46
Q

Quel est le focus de la campagne de Cartier x Liliy collins?

A

They focus on words like
indépendant, élégant, et instantanément reconnaissable

47
Q

Combien de vue à fait le short de Liliy Collins avec Cartier

A

12 million

48
Q

Quelle est la phrase à coté de Chanel?

A

Selling the emotion

49
Q

Qui à dit que eau de parfum est fait pour les femmes qui veulent poursuivre leurs rêves?

A

Erica Smith, former beauty writer

50
Q

What the author likes about Chanel?

A

Chanel sait comment gagner le coeur des femmes avec le meme parfum depuis 1921

51
Q

Quel est le pourcentage de Gens Z influencé par les influenceurs?

A

33%

52
Q

Quels sont les 3 conseils que peuvent appliquer les autres business pour s’inspirer des plus grandes marques?

A

1: Collaborer avec des personnes influentes ( louis Vuitton)
2: Accepter les innovations digitales (Dior avec metaverse)
3:Créer des experiences mémorables tout en évoquant des émotions (Porshe, lambo, Chanel)

53
Q

Witch company is the perfect example for b2b?

A

Adobe

54
Q

Quels sont les 2 stratégies de B2B

A

Adobe summit
Partner ship with influenceur

55
Q

What is adobe summit

A

C’est une conférence qui donne une fantastique expérience d’apprentissage

56
Q

Avec quel marque de voiture adobe summit a des points en communs?

A

Porsche et lamborghini

57
Q

Que font les participant du adobesummit?

A

Ils apprennent activement
S’engage
et partage des opinions

58
Q

Who adobe targeted?

A

B2b marketers
In the EMEA region across 900 accounts

59
Q

TopRank marketing identified…

A

Influenceurs relevant to their audience

60
Q

Selon katrina neal, adobes data analytics strategist, qu’est ce que les influenceurs ont apportés avec adobe?

A

Increased reach
Interest
Engagement

61
Q

What does luxury brand use to keep people interested?

A

Smart marketing, its just about adapting strategy appropriately

62
Q

What do You need to reconize for tour audience?

A

What when and how to make your audience love it

63
Q

Quelle est la phrase à côté de louis Vuitton?

A

Strategic collaborations

64
Q

How Many house hold emily in paris did at the First serie?

A

58 million households

65
Q

Combien de streaming la dernière série demily in paris

A

1.4 billion streaming minute in 5 days

Math 102 (8 decks)

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