APS 9 Flashcards

1
Q

public opinion

A

The collection of attitudes and preferences of the mass public.

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2
Q

population

A

In statistical research, the entire group about which you want to learn, such as all adults living in the United States.

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3
Q

sample

A

In statistical research, a subset of the population chosen to provide information for the research about the population.

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4
Q

random selection

A

Choosing a sample such that each member of a population has an equal chance of being selected into the sample.

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5
Q

margin of error

A

n statistical research, the range of outcomes we expect for a population, given the data revealed by a sample drawn from that population.

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6
Q

biased sample

A

A sample that, because it does not accurately represent the overall population, is likely to lead to erroneous conclusions about the population.

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7
Q

rationality

A

The habit of choosing the best choice among available options given one’s interests and information.

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8
Q

priming

A

The psychological process of shaping people’s perceptions of a particular issue, figure, or policy.

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9
Q

framing

A

Establishing the context for an issue in such a way as to emphasize certain aspects over others.

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10
Q

ideology

A

A coherent, organized set of ideas and principles that functions as a core on which individuals draw when forming their attitudes about public affairs.

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11
Q

party ID

A

A psychological attachment or loyalty to a political party

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