APS 9 Flashcards
public opinion
The collection of attitudes and preferences of the mass public.
population
In statistical research, the entire group about which you want to learn, such as all adults living in the United States.
sample
In statistical research, a subset of the population chosen to provide information for the research about the population.
random selection
Choosing a sample such that each member of a population has an equal chance of being selected into the sample.
margin of error
n statistical research, the range of outcomes we expect for a population, given the data revealed by a sample drawn from that population.
biased sample
A sample that, because it does not accurately represent the overall population, is likely to lead to erroneous conclusions about the population.
rationality
The habit of choosing the best choice among available options given one’s interests and information.
priming
The psychological process of shaping people’s perceptions of a particular issue, figure, or policy.
framing
Establishing the context for an issue in such a way as to emphasize certain aspects over others.
ideology
A coherent, organized set of ideas and principles that functions as a core on which individuals draw when forming their attitudes about public affairs.
party ID
A psychological attachment or loyalty to a political party