Approaches In Psychology Flashcards
What is introspection?
The examination or observation of ones own mental and emotional processes.
Who created introspection?
Wundt
What are the learning approaches in psychology?
Classical and operant conditioning.
Who discovered classical conditioning?
Pavlov
Who experimented with operant conditioning?
Skinner
Name some evaluative points of Pavlov’s research
It was a lab experiment
Quantity of saliva was carefully measured
Must be careful to generalise results (ethology)
Name some evaluative points of skinner’s research
Lab experiment
It has real life applications
Animal research (careful to generalise)
Ethics- teaching people to behave in certain ways
What does cognition mean?
Cognition refers to our own understanding in terms of our perception, memory and reasoning.
What does cognition involve?
Attention, thinking and memory.
What are the two models for processing information?
Selective attention and sequential processing.
What is selective attention?
Selecting certain pieces of information to focus on in order to complete a task so we do not become overwhelmed with detail.
What is sequential processing?
Uses the computer as a metaphor. The brain is sequential and is able to guess what it will see.
What did Simons and Levin do?
The door study. (Supports selective attention)
