Applications Flashcards
What do cues do?
Cues trigger memories, pulling information from our long-term memory.
How do adverts use cues?
Adverts associate their products with cues such as objects, celebrities etc. When a viewer sees this cue anywhere, they will be reminded of the product.
Why should adverts avoid overload?
The short-term memory has limited capacity so adverts only provide short chunks of information, such as slogans.
Why should adverts use repetition?
Repetition is a form of rehearsal so it allows information to enter the long-term memory.
What is autobiographical advertising?
Adverts using things that viewers will associate with their life experiences to trigger positive feelings about the advert.
What five types of memory does the Wechsler Memory Scale measure?
Auditory, visual, visual working, immeasurable, and delayed memory.
