AP Notes 85-86 Flashcards
BANDWAGON-Function
the purpose of this technique is to make the audience think and act in a way that majority follows. This tendency of following he beliefs and actions occurs when audience sees others are also confirming. We see its usage in literature, politics, and advertisements, etc. Bandwagon is in fact a good approach for persuasive writing that successfully works on human minds and psychology. Conversely, writers often use it as a pressure tactic by creating a sense of fear among the readers if they do not agree with their beliefs.
Propaganda
We can easily find the use of propaganda technique in mass media advertising, politics, and literature. It is a very popular technique in academic commentary, and is taken as an interchangeable form of communication. The primary function of propaganda is to persuade the readers and mold their perceptions about ta particular cause. In addition, it aims at getting response of respondents and let them adopt a certain action, because merely securing a commitment or assent would not be enough for making this technique successful, and securing its propose.
