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CHES 2024 > AOR 6: Communication > Flashcards

AOR 6: Communication Flashcards

1
Q

communication goal

A

the overall health improvement an organization or agency strives to produce, and a communication program should be designed to support and contribute to achieving the specific desired improvement

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2
Q

communication objective

A

the communication outcomes aimed to support the overall communication goal

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3
Q

communication strategies

A

the overall approaches taken in the program to achieve communication outcomes to impact health and contribute ti, achieving defined goals and objectives

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4
Q

cultural sensitivity

A

is understanding, valuing, and respecting the similarities and differences between culturally-based attitudes, beliefs, and behaviors

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5
Q

eHealth literacy

A

the ability to locate, understand, exchange, and evaluate online health information in the presence of dynamic contextual factors and apply the knowledge gained to maintain or improve health

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6
Q

health communication

A

the exchange of information used to inform and influence practices, behaviors, or policies to improve individual or community health
-the study and use of communication strategies to inform and influence decisions and behaviors to improve health

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7
Q

health literacy

A

the degree to which an individual has the capacity to obtain, communicate, process, and understand basic health information and services to make appropriate health decisions

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8
Q

health marketing

A

the creation and delivery of health promotion programs using multidisciplinary, evidence-based strategies to motivate the public toward positive health practices

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9
Q

persuasive communication

A

targeted or tailored health-related messages to meet audience members needs and persuade them to adopt healthy attitudes and behaviors

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10
Q

policies

A

sets of rules and objectives to guide activities

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11
Q

segmentation

A

the process of categorizing diverse populations into subgroups, which have similar backgrounds, demographic and psychological characteristics, as well as experiences, among other differences

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12
Q

social marketing

A

method of using marketing principles in planning, implementation, and evaluation of health education programs designed to bring about social change

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13
Q

social media

A

area activities and behaviors among people who are online to share information, knowledge, and opinions using social media

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14
Q

segmentation

A

defining specific subgroups of a larger population

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15
Q

numeracy

A

the ability to access, use, interpret, and communicate numeric information in a wide range of situations in life

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16
Q

individual level communication

A

communication is determined by information needs as well as the channels and sources of health information that are preferred or to which are subscribed

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17
Q

relational level

A

communication can be motivated in a multitude of ways, including the method which the message is delivered and the relationship among communicators who are delivered and received the message

18
Q

environmental or system-level communication

A

factors exist that affect communication, specifically from the perspective of accessibility

19
Q

consumer info process model

A

views the use of info as an intellectual process, with individual motivation driving how much info is sought out and used
1. individuals are limited by the amount of information they can process
2. individuals divide information into useable “chunks” to use info in a faster/easier way

20
Q

diffusion of innovations theory

A

provide an understanding of how new ideas, products, behaviors and social practices spread throughout communities
-laggards are the hardest to reach

21
Q

social norms theory

A

behavior is influenced by individuals’ incorrect perceptions of how other members in their social group behave and if thoughts on these beliefs are correct

22
Q

extended parallel process model

A

how rational considerations and emotional reactions combine to show how people determine behavioral decisions

23
Q

prospect theory

A

individuals are risk-seeking when losses are made salient and risk-averse when potential gains are made evident

24
Q

emotional appeals

A

commonly used to enhance the persuasive capacity of a health message

25
Q

adapting (targeting)

A

making changes to health messages more suitable for a population of interest or an organization

26
Q

tailoring

A

a precise method of a message customization, or the design of messages, to the characteristics of an individual, rather than a subgroup of a population

27
Q

social media analytics

A

concerned with developing and evaluating informatics tools and frameworks to collect, monitor, analyze, summarize, and visualize social media data, usually driven by specific requirements from a population of interest

28
Q

key performance indicators

A

unique metrics for assessing the engagement and influence of the social media campaign with the targeted audience

29
Q

BEHAVE framework

A

the audience, behavior change, motivation, and mechanism of change are described

30
Q

interpersonal

A

health care professionals, family, friends

31
Q

social group

A

neighborhood associations, work sites, social clubs

32
Q

communal group

A

meetings, conferences

33
Q

mass media

A

radio, tv, newspapers

34
Q

social media

A

blogs, webinars, e-mails, texts, social networking sites

35
Q

Elaboration Likelihood model

A

how much an audience cares about an issue will help health educators craft effective messages

36
Q

information processing theory

A

-include no more than 2-3 main messages
-break info into small chunks that are simple and easy to understand

37
Q

CRAAP test

A

to test the credibility of media sources
C: Currency
R: relevance
A: Authority
A: accuracy
P: purpose

38
Q

outcome evaluation of a comm campaign assesses

A

the degree to which the comm objectives are achieved

39
Q

Organic traffic

A

Any traffic that comes to your website from a search engine and is naturally earned

40
Q

Direct traffic

A

Any traffic that does not come from a referring site

41
Q

Sustainability assessment of materials

A

Rate health information materials on factors that affect readability and comprehension

42
Q

SMOG

A

Readability tests to evaluate the reading grade level of a text

CHES 2024 (8 decks)

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