Ansoff Matrix Flashcards
1
Q
What are the four parts to Ansoff’s matrix?
A
Market penetration
Market development
Product development
Diversification
2
Q
What is market penetration?
A
Selling an existing product in an existing market
3
Q
What is market development?
A
Selling an existing product in a new market
4
Q
What is product development?
A
Selling a new product in an existing market
5
Q
What is diversification?
A
Selling a new product in a new market
