Animal Movements Sociology (Study Guide) Flashcards
Social Movements
Collective efforts of some duration and organization, using non-institutionalized methods to bring about social change.
Social Movement Organization
Identifies goals with preferences of social movement or countermovement and attempts to implement those
Who participates in Social Movements / Social Movement Organizations and why?
Outsiders; defined as people who are outside the demographic of power. Outsiders get involved in order to bring about social change.
Old Movements
Mainly focused on material conditions and large-scale societal transformations
New Social Movements
Mainly focuses on rights and protections of culture, identity and lifestyle.
Old v New Social Movements (Difference)
Old: Focused on economic concerns
New: Focused on culture, identity, and lifestyle
Intersectionality
Overlapping systems of denomination (Age, gender, disability, race & ethnicity, sexual orientation, religion, and social class)
Motivations of ALF members who resort to more violent/illegal tactics?
-Wake up call to people showing that the abuse happening to animals is not right.
-Animal activist have tried to use institutionalized tactics yet nothing was changing. They’ve came to the conclusion that historically, using more radical tactics had a better impact of spreading awareness of change by force.
Ag-gag Laws
On activists and whistleblowers
Message Framing
Context and approach of message construction
Core Framing Tasks
Diagnostic, Prognostic, and motivational
Diagnostic
A social construction of problem and assignment of blame
Prognostic
Tactics and solution(s)
Motivational
Call to action
Frame Alignment Techniques
-What you tell them vs. how you tell them.
-Linkage of individual and SMO’s interpretive orientations, for congruence between individual interest, values, and beliefs and SMO activities, goals and ideologies.
Frame Bridging
-To “bridge groups” with similar ideological inclinations
-ARM bridge groups = liberals, women, peace activists, etc.
EX: “Give peas a chance, go vegan” (Bridge between religion and veganism)
Frame Amplification
Expand appeals of movement/articulate logical linkages to strengthen message
EX: How the world would be affected if people went vegan. “Fight climate change with diet change, go veg”
Frame Extension
Expand boundaries to issues of concern to potential adherents, but peripheral to group’s main objectives.
EX: Taking groups or issues in order to find something that relates to certain topics ARM’s want to use. (“He died for your sins, go vegetarian”.)
Frame Transformation
-Transform what is considered acceptable to unacceptable/morally reprehensible
EX: Tries to make a connection between the Holocaust and animals in cages (“To animals, all people are Nazis.” )
Which of techniques were more effective, and under what circumstances?
Moral Shock ads are more effective due to the ads challenging belief systems and can make a person feel uncomfortable about what is being displayed.
Why are women disproportionately involved in animal rights movement?
-Women are pictured as only eating dainty/light portions of food.
-Women are socialized to be compassionate to suffering.
-Women are victims of systemic and historic oppression. May result to empathize with plight of animals.
What is Wren’s critique?
That non-profits are interested in profit by making ads that sexualize women in order to grow their membership.
Why did PETA start and why does it continue to use ads that sexualize and objectify women and what are consequences of doing so?
Sexualizing women in their campaigns makes profit. It is one of the main tactics that works and draws attention towards their demographic.
Consequences of PETA’s exploitation
- Social norm for men to lead; Women are participants/not leaders
-Some factions (ALF) exploit masculine norms through these are outsiders
-Reinforce violence/”rape culture”/acceptance of female objectification
-Reinforce females’ body image
-Protection of nonhuman animal exploitation becomes almost synonymous with protecting patriarchy.
