Analyse Strategi Position Of B Flashcards

1
Q

Mission statement

A

Overall meaning
Core

Ie tesla- accelerate the worlds transition to sustainable energy

Make corperate obj to achieve this

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2
Q

Short termism

A

PLC’s- they’re profits are ST, all go to investors and dividends

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3
Q

PESTLE affecting corperate objectives

A

Political
Economic
Social
Technological- advancement
Legal
Ethical
Enicormental- recent changes

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4
Q

Strategy

A

Medium to long term achieving obj

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5
Q

Tactics

A

Shorty term plans to carry out strategy

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6
Q

Strategic vs Functional decision making

A

Strategic- managers, directors

Functional- department heads

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7
Q

Balance sheet

A

Snapshot for financial data
Assets and liabilities

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8
Q

Non current assets-

A

Longer than one year

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9
Q

Current assets

A

Turned into cash within one year

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10
Q

NCL

A

Debts due to be repaid after one year

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11
Q

CL

A

Debts paid in one year

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12
Q

Working capital

A

Current asses-current liabilities

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13
Q

Purpose of balance sheet

A

Helps to judge the size of a business in monetary terms
• To show what a business owns and what it owes
• Gives an insight into how a business is managed
• Identify potential liquidity problems
• Understand the extent to which a business is funded by equity or debt capital
• Judge the risk of investing in or lending money to a business

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14
Q

Purpose of income statement

A

To see if a business is profitable or not
• To judge how efficient a business is in generating profits
• To monitor sales
• To monitor costs
• Judge progress towards targets
• To judge the extent to which an organisation is investing for long term profitability
Allows shareholders to compare investments
• Judge performance over time
• Different purposes for different stakeholders - employees, customers, shareholders

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15
Q

Income statement

A

Costs
Revenue
GP
OP
POY

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16
Q

Enterprise policies

A

Gov helping small business

-Young enterprise scheme
- in areas of high unemployment, ‘enterprise zones’, gov support

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17
Q

Role of regulators

A

Ie OFSTED, ensure businesses are acting in best interest of consumers
Monitor, set targets of improvement

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18
Q

Political environment - infrastructure

A

Physical systems

Opportunities
- jobs
-lower cost of production for businesses
-increases effiency

Threats
More in certtain areas than others

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19
Q

International trade -political

A

Total exports and imports into country’s
And FDI (foreign direct investment) - factory overseas

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20
Q

Advantages of international trade

A

Increase customers
Gain economies of scale e
Increases competitiveness drive
Assess to new tech
Access lower cost production environments

  • however
    Increased costs as a result of diseconomies of scale
    Increase in comp
    Need to differentiate products from different market s
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21
Q

Competitive markets

A

Supermarkets
Sains
Tesco
Etc

More choice
Lower prices

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22
Q

Enviornmental legislation

A
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23
Q

Fiscal policy

A

Gov spending
Direct taxes
-income tax
-corporation
Affect incentives to work

Indirect taxes
- VAT
Ie cigarettes, so less likely to buy

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24
Q

Monterey policy

A

Managing supply of money in order to influence economy

Interest rates

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25
Open trade v protectionism
Open trade- no restrictions placed on transactions between 2 countries Protectionism - protecting domestic countries
26
Tariffs
Additional taxes on imports- making them more expensive
27
Quotas
Limit on how many things allowed to be imported
28
Subsisdes
Gov gives me only to domestic to help protect , export oversea
29
Globalisation
More international trade Falling transport costs allow this Tech advancements Reduction in protectionism Rising world incomes and living standards Emergence or global supply chain- import from all over the world
30
Importance of globalisation
Finance - increase revenue from ability to sell overseas Fall in cost of imported raw materials/increases in competition in the supply chain Marketing- emergence of global brands Cost of ad Promotional campaigns -social media Operations - falling transport costs, global supply chains People- Reduced communication costs Increased labour opp
31
Opportunities of globalisation
Specialisation- leading to USP Increase comp and choice Lower prices, more innovation, improved service and quality Economies for scale, cost competitive More efficient suppliers Opp for internatial expansion
32
Threats of globalisation
More comp from cheaper producers Diseconomies for scale Unemployment in domestic markets Increased environmental impact Unethical— bad rep- CSR
33
Opportunities for emerging economies
Large young populations, increasingly wealthy • Emergence of a 'middle class' • Demand for foreign goods • Removal of protectionist barriers • Potential 'first mover advantage' • Outsourcing opportunities cutting costs of production
34
Threat for emerging economies
Protectionist measures on imports Cancel ••• Card 34 of 34 Done Competition from low cost / high quality producers Threat for emerging economies + Legal protection - i.e. breach of copyright laws [Answer] Lower production standards than in developed markets • Volatile economies spreading
35
Carole’s CSR pyramid
Philanthropic responsibilities Ethical responsibilities Legal responsibilities Economic responsibilities
36
Carolls CSR - economic
Need a profitable base in order to survive and therefore benefit society in the long term Want to do more than just make a profit, want to make a contribution towards society Eg cant invest in solutions like climate change, if not profitable
37
Carolls CSR- legal
Minimum requirement, have to adhere to laws and regulations Treat customers, employees and society to at least the lowest acceptable standards
38
Carolls CSR- ethical
Optional - but may attract ethical customers Ie - workers in developing countries are being treated well, not working in bad conditions
39
Carolls CSR- philanthropic
Giving time, resources, effort, money to society at large
40
Tensions with CArolls CSR
Engaging with Philantrhropic responsibilities- could take cash away from profit of the business But Better rep Attract more ethical customers Growing trend to be more ethical
41
Technological change impact on strategic decision making - FINANCE
Ie - electronic payment systems, reduce of carrying cash Instant payment Ie- accounting systems and computer software, reduced human error , easier analysis, better record keeping
42
Technological change impact on strategic decision making - MARKETING
Websites- increased data on individuals, more personalised ads Lower cost advertising Conduct market research Ie -social media, real time promotion
43
Technological change impact on strategic decision making - OPERATIONS
Stock management systems- reduced cost of holding raw materials Introduction of JIT methods Closer relationships with supplier Mass customisation- do online then send through to business Improved machinery- capital intensive Increase output and labour productivity But impact on creativity
44
Technological change impact on strategic decision making - HR AND PEOPLE
Job training in building, online- reduce costs and better skilled Laptops Flexible working practices, working from home
45
Opportunities of tech on strategic decision making
Lower costs through fewer mistakes Increase customer satisfaction through consistency and quality of production Better communication it’s workforce- online Improve knowledge of customers through collection fo big data
46
Threats of tech in strategic decision making
Costs of initial machine instalments Impact on ability to customise / hand make products High cost of investment in new tech Training cost to use the tech Labour feel disvalued, less motivated
47
Pressures to be socially responsible
Shareholders- dont want bad rep, could lower share price General public- protest, want Customer- prepared to pay premium price, ie fair trade chocolate, creates USP, improve brand image, create positive PR But Increased cost, raw materials, renewable energy Cost of monitoring and managing
48
Porters 5 forces
Entry threat (barriers to entry) Buyer power Supplier power Rivalry Substitute threat In competitive markets - analysis of this comp environment - can form a strategy
49
Power of suppliers
Impact on overall level of competitiveness - depends on the number of suppliers available for your product you need If you need specific raw material for your production process , and there are very few suppliers who can provide this, they will have power to raise price, If they’re late with delivery, cant do anything about it, unsatisfied customers Suppliers have less power if- many of them, lots of choice - get discounts, better credit terms
50
Power of buyers
Not very threat if large market with customers who buy small amounts But Industries with only one or two buyers, then power of buyers will be high - ie company that makes army uniforms, and they decide they dont want your products anymore , threat to your business
51
Threat of new entrants
Determined by barriers to entry Costs - stop new business from coming into market Ie- high start up costs - economies of scale, cost advantages of getting bigger, employee more specialised people- cuts average cost of production - negotiate special deals with suppliers -legislation, health and safety ie starting up airline , takes time and money -existing brand loyalty -specialist knowledge, need
52
Threat of substitutes
- if elastic, more likely to switch
53
Intestity of rivalry
54
Strategy to get around THREAT OF NEW ENTRANTS
Strategy: create high barriers to entry by - MARKETING -create price Inelastic product, dont have to cut prices, compete on prices when new entrants into market Creation of USP and strong brand image FINANCE - allocate lots fo budget to marketing and R and D, make more difficult for new entrants OPERATIONS- automate productions, gain economies of scale and specialist knowledge , position as handmade tailored product to create Barrie to entry PEOPLE/ HR- investment in training and building skills Impact on profit- low barriers to entry=low profits , have to cut prices to compete with new entrants High barriers to entry=higher profit, less choice, more premium pricing
55
Strategy to get around BUYER POWER
Reduce power of individual buyers by increasing ales to a greater number of customers MARKETING - promote products more, advertising FINANCE_ offering credit/ favourable terms for new customers OPERATIONS - mass customisation to appeal to more customers PEOPLE/ HR- increase training from sales team Impact on profit Fewer customers = lower profits (can negotiate favourable credit terms, econ of scale) More customers= higher profits (less reliant on one customers, dont need to cut prices for them)
56
Strategy for SUPPLIER POWER
Reduce proportion of inputs to the production process provided by a single supplier - not reliant on one supplier MARKETING - diversify product range , introduce new products that need different raw materials, can use other suppliers if ours puts up their pricing, help spread risk FINANCE- increase gearing (borrowing) to reduce need to buy on credit , more cash , not looking for supplier that will offer credit terms, can rather go to any supplier OPERATIONS- build relationships with new suppliers, increase amount of buffer stock so not reliant on particular suppler to hold stock for us - give more cost though Impact on profits Fewer suppliers = lower profits More suppliers = higher profits
57
Strategy for THREAT OF SUBSTITUTES
Socialise in order to fulfil a particular need - gain brand loyalty, USP, so desirable that there are not many substitutes available - or price competitive, but will have to lower cost MARKETING- increase market research into customer needs , develop product with particular USP FINANCE-OPERATIONS - invest in specialist equipment HR- train employees with key skills and unique attributes, customer service Impact on profits Fewer substitutes=lower profits More suppliers=higher profits
58
Strategy for RIVALRY
Diversify into new areas and a USP MARKETING- r and d, product development and creating strong brand image FINANCE- reinvest profit into new product and market development, instead of short term to shareholders OPERATIONS- mass customisation to create USP HR- recruit and train staff to develop strong creativity and product development skills
59
Payback
Length for time it takes for the initials cost of investment is retuned to the business
60
Interpretation of Payback
Shorter pay back period= preferred, once payback occurs, this is when business scan strat making a profit Longe payback means = more risk, more difficult to predict condition further into future Assumes cash flow is consistent throughout year +easy, more accurate as simply -not calculate profitability, doesn’t account for seasonality
61
Interpreting ARR
Higher rate is better - higher return than interest rate is better
62
Investment appraisal
Technique managers use to assess the attractiveness of potential investments that compares to the expected cash outflows to the expected cash inflows
63
Sensitivity analysis
If cash inflows and cash outflows are accurate for investment appraisal Best case scenario Expected outcome Worst case Shows if investment is risky, How confident they are Assess of external environment
64
Calculate ARR
Net cash flow - initial cost total net return/ no. of years Average annual return / initial cost x 100
65
NPV calculation
Net cash flow x Discount factor Add together
66
Return on NPV
NPV/ initial cost x100