America - 1.3 Flashcards

1
Q

impact of WW1 on women

A

-gave women a chance to work (although their wages often less than men)
-once the war ended most women were fired and their jobs given to men
-congress passed the 19th amendment in 1920 giving women then vote under the same state rules as men
(as long as they voted in large enough numbers politicians would now address the broader issue of women rights)
-1920 league of women voters drove voting registration yet many poorer women dint vote or voted in the way their husbands told them to (few black voted)
-mainly educated white women who felt significant change

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2
Q

impact of the roaring 20s on women

A
  • after the war it was expected that women would return to their traditional positions as wives/ mothers
  • many people believed women war work had been an exception for exceptional times, shouldn’t deprive returning men or work
  • pre war single women had worked whilst married had raised a family unless the family couldn’t manage financially with one working parent
  • most women were obliged to work from home for very low wages
  • some jobs such as teaching were barred to married women
  • widespread electrification meant that people could run more electrical appliances making housework quicker and alleviating women of domestic stereotypes
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3
Q

women bureau of labour

A
  • 1920
  • aimed to improve women working conditions and campaign for the wider employment of women
  • between 1910 and 1940, the number of working women went up from 8.3% of the pop to 9.8%
  • although they were ‘last hired, first hired’ like many blacks, at least they were earning a living
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4
Q

flappers

A
  • young women made the most of their independence
  • they worked, cut their hair short and wore short dresses with silk stockings. some smoked/drank in public and others owned their own cars
  • they behaved like young men going to male dominated sports such as boxing without a male escort
  • ore sexually lax way of living
  • went to speakeasies that were seen as places were no lady would go alone
  • they shifted public perceptions of women
  • yet they were only a small percentage of the female population and many adopted a more traditional role once married (the way employers behaved made sure of this) often women of colour and religion were exempt
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5
Q

Great Depression on women

A
  • affected people across the country rather than gender, unemployment, falling wages, rising prices.
  • if husband left job they managed but divorced, widowed or deserted had to take any work offered
  • in 1932 Women’s bureau of labour report on women workers in slaughtering and meat packing found that 97% were working as the only fam wage earner or to boost the husbands wages, not because they wanted to.
  • those in work were luckier than those who had to apply for relief or those flung into the migrant Labour market as this was enormous with most minorities all competing for poorly paid and strenuous jobs
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6
Q

women bureau of labour - Great Depression period

A
  • largely ignored within the bureau of labour because of tis focus on women and some women thought it was hindering women progress when it supported government legislation and when it pushed for legislation
  • e.g. the Supreme Court’s 1908 fuller v Oregon ruling that women working hours should be no more than 10pd
  • e.g. when it pressed for a minimum wage even though men didn’t have one yet
  • by restricting working hours the poorest women were often forced to break the rules or lose their jobs (e.g. meat packing required more than 10 hours)
  • labour regulations often only applied to industrial work no farming or domestic service where most black women worked.
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7
Q

new deal on women

A
  • New Deal’s Aid for Families with Dependent Children provided some benefits for the poorest families but as a rule men came first in New Deal policies on unemployment and working conditions (e.g. CC Founded for young men between 17 and 23 which employ about 2.5 million)
  • Eleanor Roosevelt wanted something similar for jobless women. in 1933, the first camp, Camp Tera was set up funded largely by private donations and by 1936 there were 36 camps taking about 5000 women a year. (ERoosevelt held a White House Press Conference on this after it was federally funded)
  • yet only took women for two or three months and provided no work or wages, smaller scale than for men and even when a black woman had a job she was paid less than a white (for every one dollar a white man earned a white women would earn 63 cents and a black woman 23)
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8
Q

Fannie Peck

A

-black woman who set up a series of Housewives Leagues in Detroit in 1930
-encouraged women to shop in black run stores and organised local help for those in need
soon spread to other towns
-helped people on a small local scale

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9
Q

New York State and aid for families

A
  • in November 1931, NYS with federal aid set up the TETA
  • in two years used over $230million of aid into helping families who were starving
  • Flora Rose drew up a budget for TERA to show people how to feed families for $5 a week, budgets published by Eleanor Roosevelt
  • at the heigh of the depression 1/5 needed help from TERA
  • due to need to act quickly, volunteers were often sent to help families rather than trained professionals meaning they’re sympathy and handedness varied widely. some favoured Republicans, others waves more food.
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10
Q

impacts of the SWW

A
  • women showed they could do mens work (e.g. Rosie the Riveter rolling up her sleeve on a well muscled arm saying ‘we can do it’ became an iconic image)
  • 1940 Selective training and service act prepared to draft men into the military and train women to fill their places, including in shipbuilding and aircraft assembly
  • only 16% of women worked in 1940 due to childcare provisions so the 1941 Lanham Act’s childcare provision was extended meaning that by 1944, 130,000 children were in day care
  • percentage of married women in the workforce grew from 15-23%
  • The Women’s Land Army of America reformed (present in WW1) to provide farmworkers countrywide. it held workshops, meetings and had its own publication. The Labour Bureau estimated that there were 3million women working in agriculture by 1943 (approximate due to illegal immigrant base)
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11
Q

SWW on black women

A
  • worker shortages meant that black women could train for roles which they had previously been refused
  • number of black women on nursing courses rose from just over 1000 in 1939 to 2600 in 1945
  • some places refused black women employment saying they were bound to have and spread sexual diseases
  • employees did too (e.g. in Detroit rubber plant, white women workers refused to share toilets with black women)
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12
Q

women immediate post war changes

A
  • many women were not employed by factories that changed from making war goods to other goods
  • not all men returned to their old jobs (e.g. some took advantage of GI bills that guaranteed an education to returning soldiers) most did however
  • 1946, federally funded day care centres shut down. some funded them for about a year longer until returning soldiers had found work
  • about half the married women who had worked during the war left work when it ended
  • yet widowed and divorced women had no choice but to work
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13
Q

women post war changes after initial dip

A
  • female employment start to rise again particularly for married women, very different to after WW1
  • the % of married women in this age group in the workforce rose from 10.1 in 1940 to 22.2 in 1950
  • before the war many women had been barred from jobs bur had been lifted during the war with few being reinstated after meaning a wider ranger were available.
    (e. g. black women trained as nurses)
  • many more white women wanted to enter the workforce and were employed before coloured
  • the war significantly changed attitudes of society and husbands to married women working
  • 1936 = 82% thought MW shouldn’t work
  • 1942 = 13% thought MW shouldn’t work
  • yet this rose steadily to 38% by 1978
  • the attitudes of married women also changed as they had now acquired skills that allowed them to work, developing an aptitude and appetite.
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14
Q

drawbacks of SWW women work

A
  • still paid less than men and this might have been a factor that encouraged employers to employee the,
  • their work remained clerical, domestic or shop work
  • a small proportion move away from clerical work into businesses such as insurance and advertising
  • in many cases they faced hostility form the clerical group they had left and the male world they entered
  • this could be relentless and preventing them from achieving as high as they might like.
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15
Q

suburban living and integrated neighbourhoods

A
  • suburbs sprang up in the post war building boom that made housing more affordable
  • were in a commuting distance of the cities
  • because they tended to be built with similar sized houses and plots they are usually social segregated
  • some low cost black suburbs are up whiten reach of very expensive white suburbs, providing a convenient pool of maids etc
  • happily integrated suburbs were rare but not unknown
  • e.g. in 1957, a black couple bought a house in a 17,300 home white suburb (Pennsylvania) and the day they moved 3000 neighbours surrounded the house and there stones through the windows and burning crosses were put on their front lawn.
  • state officials upheld their right to stay and banned large gatherings to prevent mobs forming
  • Daisy was then later invited to join the neighbourhood association of women and gave talks to groups of women about how to integrate white suburbs.
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16
Q

suburb growth

A
  • in 1960, 19 million more people lived in suburbs than in 1950 and many had facilities and social amenity
  • suburban life reinforced female domestic stereotypes
  • suburbs created their own social network - if women worked they were often excluded from the friendship groups of those who didn’t
  • housewives could also be excluded if they didn’t conform to the demands of the group of the developed (some developers didn’t allow fences)
  • most had labour saving devices and the well off had maids
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17
Q

suburban woman image

A
  • created a subset of women with too much time of their hands
  • portrayed on billboards, magazines and televisions 9e.g. I Love Lucy show) and this became the lifestyle to aspire to, the American dream of any women of any race
  • one advertisement showed a husband returning to a candle lit dinner with the slogan, a tempting table for his highness
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18
Q

impacts suburbs for those not living in the suburbs

A
  • something to aspire to for those who didn’t live there
  • those who couldst afford to move had to stay in the inner cities creating long term issues as theses areas became locked in a downward spiral of decline that became impossible to prevent
  • not whit ghettos grew, fostering racism
  • the educational and job opportunities for girls and women were scarce and so they had to be exceptional in order to change their situation
  • yet suburbs had very little impact on the rural areas until they developed large out of town shopping malls becoming a focal point for many rural housewives providing a wider variety of goods at better prices than local stores
  • first ever mall was built in Detroit in 1954
  • from 1917-1980 women who lived and worked on farms were cut off by distance but also economically from many of the changes and opportunities that urban women could seize
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19
Q

drawbacks of the politics of equality - women 1961-80

A
  • in 1961, President Kennedy influenced by ERoosevelt set up a commission of enquiry on the status of women
  • results were published in 1963, praising the equal pay act and the wider job opportunities for women
  • this was a positive and significant change
  • the report also found that the equal pay act was badly needed and needed enforcing
  • women accounted for one in three workers but were discrimination against in access for training, work and promotion
  • their wages were uniformly lower and minimum wage regulations didn’t apply to the low-paid work (e.g. domestic)
  • there wasn’t enough daycare to help women work effectively
  • the report also said that non white women were in a worse position due to to racial discrimination
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20
Q

what else did the 1963 report of women say (education)

A
  • form infancy girls weren’t encouraged to thin about careers.
  • girls were rarely encouraged into higher education even if their parents could afford to
  • 1958 Education Act said schools should have job counsellors to work with students. there were too few counsellors (only about 12,000 for all US state schools)
  • few counsellors were trained, their advice described as patchy or even dangerous (e.g. not considering the ability and needs of the girls)
  • report had some effect on gov thinking as the 1964 CRA included sexual equality yet women saw there was a gap between passing legislation and enforcing it
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21
Q

Betty Friedan

A

in 1963, she published a book (feminine mystique) about the constraints of suburban life and the problems of white, educated, married women

  • encouraged many women to think about their rights in a new way and spurred more to work more actively for women rights
  • the controversy it provoked ensured it was widely discussed (e.g. on TV)
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22
Q

NOW

A
  • national organisation for women (NOW) set up in June 1966 with Friedan as a founding member
  • aimed to work within the political system to get equality and better enforcement of CRA and EPA
  • since 1923 conger had regularly been asked to pass an ERA but had failed, women wanted to pressure this
  • held meetings, lobbied politicians, held demonstrations
  • whilst they hoped change would come quickly their work was about educating people and campaigning about problems, providing services and support for working women.
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23
Q

women’s liberation movement

A
  • members predominately under 30, white ,MC and college educated
  • some had jobs and many had worked with CRM groups or student groups (e.g. students for a democratic society - SDS)
  • some had tried to raise women rights within these groups but men were often the leaders and were sexist (e.g. seldom letting women speak at public meetings)
  • at best women desires were met with condescension but sometimes met with actual hostility and abuse
  • wanted immediate change drawing parallels with CRM
  • national magazine (1968) spread informal form all groups (voice of the women’s liberation movement)
  • magazine run my volunteers and started selling 200 copies, year after 2000, then collapsed under the workload
  • however had set the ball rolling even though the media focused on more extreme and inflammatory elements of feminism just like it had in CRM in the 1960s.
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24
Q

what did the women’s liberation movement want?

A
  • wanted equal rights, opportunity and pay
  • wanted the right to decide about their own bodies
  • in 1970, almost every feminist group (NOW and smaller groups like the National Coalition of American Nuns) participated in a strike on 26th august, the 50th anniversary of women getting the vote
  • some didn’t go to work, others participated in national marches ‘Don’t iron while the strike it hot’, all united in the same three demands (equal opportunity in job and education, free childcare, community controlled abortion on demand)
  • strike got a lot of publicity and membership of NOW grew by 50%
  • brought issue into the public eye
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25
Q

radical women lib groups

A
  • attracted the most attention as they were easier to dismiss and make fun of than the NOW campaigners
  • Kate Millet’s sexual politics (1970) tackled patriarchy in literature and mens attitudes towards women
  • Gloria Steinem’s Ms magazine (1972) was praised for catering to the needs of the modern professional woman
  • could be argued that the liberal atmosphere of these decades would have led to improvements but all CR campaigns together show that widespread publicity and campaigning for a cause is necessary to pass laws.
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26
Q

opposition to women’s lib movement

A
  • some radical women’s groups declared all men the enemy which didn’t help the cause
  • conservatives rejected the movement, stressing the un-americanness of its demands the abandonment of traditional roles
  • swing away from 1960s liberalism meant the movement lost support
  • opponents had different agendas, some didn’t mind equal rights but rejected abortion
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27
Q

Phyllis Schlafly

A

-objected to demands for Equal Rights Act and set up a group called STOP ERA (stop taking out privileges) to campaign against it in 1972
-set up an eagle forum, a conservative organisation to support family values and campaign against their demands
her reasons
-women designed to have babies so shouldn’t be equal in the matter of work
-didn’t want her daughters to do some jobs(e.g. the army)
-women would lose various tax and benefit privileges under equal rights
-her campaign is one of the reasons that by 1980, ERA was still not ratified by all states

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28
Q

women - gains

A
  • Equal pay Act
  • Civil rights Act
  • in 1967, Johnson extended his executive order called for affirmative action to improve employment conditions for all those discriminated against on the grounds or race, creed or colour (inc sexuality)
  • yet the order only covered federal employees or businesses working for fe gov
  • in 1970 a few states allowed for abortion in specified circumstances and federally elegised in 1973 (Row v Wade, alt ought rules about the timing and health of the mother)
  • 1972 the Eisenstadt v Baird case allowed access to contraception for both married and unmarried couple)
  • Equal Rights Act 1972, all it needed was 38/50 state ratification, 10 year deadline for ratification (1982 yet by this time 15 states were still refusing) and so there still isn’t an Equal Rights Act
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29
Q

women - limitations

A
  • US didn’t sign up for 1979 UN policy of introducing non-discrimination against women in all aspects of life
  • difficult to enforce legislation
  • employers became practiced at finding acceptable ways to discriminate against women
  • women’s lib movement disintegrated due to the country’s growing conservatism
  • also due to fragmentation as all women didn’t want the same thing and so although the broad aims were similar, the local issues that took stand on varied.
  • many were white middle class and so didn’t represent many women as a whole
  • other groups who weren’t represented set up their own
  • Congress of About Union Women CLUW focused on the rights of working class women
  • Mexican American Women’s organisations
  • National Alliance of Black Feminists
30
Q

immigration before WW1

A
  • open door policy towards immigration, there had only been three acts to restrict the types of immigration from the disabled to the Chinese(1882)
  • no restriction on yearly entrance and where they came from
  • for 100 years after the nation broke away from British rule an average of 170,000 immigrants every year entered the USA
  • immigrants came increasingly from eastern and Southern Europe as oppose to northern 13% from E/S in 1882 compared to 82% in 1907
  • this meant there were more but also harder to integrate
  • many worked in the cities and followed the stream of domestic farmers north from rural areas
31
Q

the Dillingham commission

A
  • investigated the impact of immigration on the USA from 1907, making a report in 1911
  • report said immigration was starting to pose a serious threat to American society and culture
  • distinguished between the old immigrants of England, Ireland and Germany and the far greater number of new immigrants coming from southern and eastern Europe (seen as racially inferior and not adapting)
  • The commissions findings made no concession for the shorter span of time the new immigrants had to adapt
  • findings used to justify the Immigration Acts in the 1920s
32
Q

The immigration Restriction League

A
  • set up in 1894 to campaign to restrict immigration
  • members wrote books and pamphlets about the dangers of immigration flows from southern and Eastern Europe, encouraging people to turn against them
  • members included politicians in the senate and house of representatives
  • 1896 congress passed an immigration restriction bill that included a literacy test and a list of undesirable immigrants
  • President over rejected bill as against traditional values, this continued until 1917 when congress overrode Wilson’s third veto, the bill became law
33
Q

why was there a need to legislate?

A
  • post war isolationism meaning gov wanted less contact with the rest of the world, immigration was a controllable point of that
  • Dillingham report
  • First Red Scare led to a fear that many of these immigrants may be communists or anarchists
  • spike in unemployment and riots in cities (immigrants seen responsible)
  • bombings by anarchists and strikes from groups with communist sympathies
  • hostility towards anyone who threatened WASPs
  • responded by legislating and deporting
34
Q

what was the effect of immigration in the 1920s?

A
  • focus on immigration legislation from Europe and Asia
  • quota system didn’t apply to South America
  • immigration from South America (Mexico) increased rapidly to fill the need for cheap labour in areas like California and Texas (agriculture, mining and construction). the demand for workers meant not many questions were asked but their status led to exploitation
  • some were official registered by the Bureau of Immigration, others crossed illegally.
  • Mexican workers were deported more once the depression hit and they started to move north to California in search of work (400,000)
  • many associated immigration with a rise of organised crime (Al Capone was Italian immigrant)
  • in 1910, 1.2% of the population was black ,by 1920 it was 4.1%
  • threatened WASP values and led to a spike in unemployment
35
Q

how did immigration affect urban life?

A
  • immigrants often gravitated to the towns and cities which already had immigrants in them, sometime family and friends but often just a language connection
  • New York was the city people reached first landing at Ellis Island had a large immigrant population
  • this led to informally segregated societies
  • Ford Motor works has a large immigrant labour force in 1920 as mass production created a greater demand for cars and therefore production
  • most of ford’s workers came form Eastern Europe (in the Boston factory, 24% were Irish, 19% Italian)
  • children of immigrants born in the country was also adding to the population.
36
Q

little Italy

A
  • italian dialect
  • restaurants and cuisine tailored to this culture
  • small, street sands
  • strong catholic religious life
37
Q

chinatown

A
  • self isolating due to the strong cultural differences

- upheld traditions and festival culture

38
Q

ghettos

A
  • overcrowded infrastructure
  • poor hygiene
  • plight of poverty and homelessness
  • premature death
  • lack of basic infrastructure
39
Q

immigration - bottom of the heap?

A
  • many expected to be welcomed without hostility
  • many often settled for the worst jobs, lowest wages and worst living conditions
  • many worked for small businesses to try and earn enough to educate their children
  • by 1920 there were examples of Irish politicians and lawyers in Boston, demonstrating that hard work could reap benefits.
  • ethnic communities helped people to find contacts and network
  • due to the number of immigrants they had serious political power and the ability to change an election result. many voted for FDR as during the 1920s, lax Republican policies let free enterprises exploit workers.
  • Roosevelt was also more liberal and so more likely to invest into the poorer urban areas (immigrant dwellings)
40
Q

what was the red scare?

A
  • the Bolshevik revolution of 1917 had caused a spread of communism abroad
  • publicised news of communist activities in Russia and Germany were regularly criticised
  • the Red Scare initiated a virtual witch hunt in many political circles
  • 1917-20
41
Q

Sacco and Vanzetti

A
  • the experience of American immigrants within America is personified by this case
  • immigrants were victims of racial discrimination being denied the rights they should have been entitled to
  • they were victims of the political mood of the time. Venzetti refused to take the stand and to give evidence in his own defence as he was afraid that his political activities would hold too much sway over the focus of the case
  • evidence that condemned them to death was highly circumstantial, vital evidence had been disregarded
  • the case gained national attention due to the clear perversion of civil liberties. the prejudice impressions of these immigrants had dominated the fate of the case.
42
Q

the impact of the war on immigration

A
  • once the USA entered the war, Italian, German and Japanese immigrants were classed as enemies (Japanese the most as in American eyes they had been most reprimandable)
  • about 120,000 were shit up in internment camps (75%), their property confiscated
  • fewer than 1% of German and Italians are interned
  • as the war progressed attitudes to the energy immigrant population worsened. some businesses who had names that sounded foreign had their windows broken or experienced a reduced footfall
  • thousands classed as enemies signed up for the army however. some second generation Japanese people were allowed to serve in a segregated unit, they were sent to fight in Europe not Japan
  • some exceptions. for example, admiral Chester Nimitz commanded the US pacific fleet
43
Q

government policy after the SWW

A
  • 1952 immigration and nationality act - still used quotas but unlike other acts allowed for refugees. this was important during the Cold War when America wanted to help refugees from communism to prove the efficacy of capitalism
  • a variety of ‘refugee acts’ were passed from 1953 onwards with allowed a set number of refugees into the USA outside the quota
  • government battled with number of refugees. e.g. when Castro seized power in 1959, 200,000 Cubans fled to the USA and so Cuban Refugee Programmes had to be set up
  • very few politicians supported a return to the open door policy but they did believe a more sensible immigration regulation should be set up
  • European immigration to the USA slowed and many people became more accepting of European immigration after 1960s
44
Q

what was Kennedy’s view on immigration

A
  • firm opponent of the quota system, and pressed congress to make changes even before he became president
  • in 1958 he wrote book called the nation of immigrants outlining how from 1607 (first Europeans landed) the USA had been a nation of immigrants
  • he said immigrant should be seen as enriching the country rather than being suspicious
  • he noted that 1950s attitudes undermined the poem on the base of the statue of liberty
  • before his death he was working on a new law to abolish quotas, Johnson brought the bill to congress which was passed in 1965
45
Q

asian immigrants

A
  • in the first five years after the 1965 act, immigration from Asia, especially Cambodia and Vietnam quadrupled (in part due to the vietnams war)
  • after the fall of Saigon in 1975, 130,00 Vietnamese refugees were taken
  • bu 1985 there were over 700,000 of them, chanigng the ethnic makeup of the USA.
46
Q

immigration from central and southern America

A
  • immigration laws didn’t apply to people of the western hemisphere, especially Mexico
  • 1954 immigration and naturalisation service began to try and control immigration by departing illegal immigrants from southern and western states (operation wetback)
  • the number of hispanic Americans became a serious concern for the government
  • they introduced a limit of 20,000 in 1976 to slow immigration
  • this didn’t stop people and instead gave rise to illegals
47
Q

illegal immigrants

A
  • no record of illegal records
  • largest number came from Mexico averaging 60,000 a year in the 1970s
  • most went to Cali and Texas, working in agriculture or factories
  • in the 1970s, 645,000 jobs created in LA, 1/3 taken by Mexicans
  • the immigration and Naturalisation service along the border did its best to stop illegal immigration but the border measures over 3000km so it was almost impossible
  • in 1980 about one million were found, arrested and deported
  • many employers are happy to have cheap, exploitable labour.
  • policing and tracking the border was expensive so gained prominence in political debate making people see it as more of an issue
  • they couldn’t claim basic services due to their status
48
Q

shifting attitudes to immigration

A
  • attitudes tended to shift with gov policy (e.g. Republicans were more likely to want to restrict immigration whereas liberal politicians such as Kennedy were more accommodating)
  • people had different attitudes throughout the country depending on how many immigrants were in that area
  • when the economy was doing badly in the 1970s people were most likely to react against blacks and immigrants as they were seen as draining the economy through welfare
  • by 1980 attitudes had shifted to wanting to control immigration, verging on nativism
49
Q

example of cuban immigration in the 1980s

A
  • 1980 housing and job shortage in Cuba meant that the Cuban gov ket people leave via port Mariel (usually restricted)
  • sent boatful of refugees to Florida and many others left on hired ships
  • 14 people died on one boat that capsized
  • many people didn’t like this idea and the Carter Administration dealt with it badly. officials couldn’t keep the refugees out and so they kept those who they round up in awful conditions in refugee camps and prisons
50
Q

how had previous presidents used the radio?

A
  • licensed radio began broadcasting in 1920
  • Roosevelt used the popular tune ‘Happy days are here again’ when he was on his campaign trail for presidency
  • introduced his reform policies (New Deal) via radio fireside chats as it allowed for a personal connection
51
Q

the impact of the cinema

A
  • until the 1920s they had no sound recording and so there were pianists and orchestras on site to accompany the mood of scenes.
  • in 1927 the first talkie (the Jazz Singer) was produced. the industry was now ruthless as stars needed to both look and sound good.
  • after WW1 it took off as movies gave the public an entire evening out and a sense of escapism to feed their fantasies
  • by 1942 there were nearly 10,500,000 movie theatre seats, one seat foe every 12.5 people
  • movies started in cities and then slowly moved out into more sparsely populated areas.
  • in the late 1930s, there were 20 Hollywood fan magazines
  • genre movies catered for the interests of different people
  • Clara Bow was known as the it girl and specialised in flapper roles, many wanted to dress like her, cut their hair like her and behave like her (Clara bow cut). the same was true for men and Clark Gable
52
Q

statistics on cinema going

A

1930 - 80 million
1935 - 54 million
1945 - 81 million
1950 - 55 million

53
Q

the studio system behind cinema

A
  • in the 1930s and 40s, 90% of films worldwide were made in Hollywood
  • there were 8 companies that worked together and had almost complete control over the stars, staff and industry
  • they chose what movies would be shown and classified their suitability rate
  • B movies cost between $50,000-$100,000 to make, A movies cost between $200,000-$500,000
54
Q

what influence did cinema stars have?

A
  • in 1925, Clara Bow made 15 movies, Clark Gable 8
  • stars were expected to behave in a way that fitted their screen image, even down to ‘handsome bachelors; not marrying (couldn’t admit to being gay)
  • not all stars obeyed policy, and had lavish lifestyle which was reported in gossip magazines
  • the stars could advertise products, chosen to suit their image (e.g. MGM made a $500,000 deal with Coca Cola that the stars would drink this during breaks and interviews
  • the major studio’s chokehold on the industry meant that if you were blacklisted (e.g. during SWW and SRS) it was almost impossible to find work elsewhere.
55
Q

how were movies regulated

A

-there were many complaints about the movie industry towards the end of the 1920s. female stars were too scantily dressed and drank/smoke too much while the gangsta genre of film glorified violence.
-stars were involved in several scandals
-this led to the Motion Picture Production Code (Hays Code) in 1929-30 which all movies had to conform to until 1966
-it suggested that movies should improve society by morally improving films
-the studios also began to build a morality clause into their contracts whereby they had to sign up to good living.
hays code included:
-drug trafficking should never be shown nor the slave trade
-family life should be portrayed as a good thing, no adultery
-‘Gone with the wind’ in 1939, the leading African American is presented as a slave. She received an Oscar; however, this was somewhat seldom.

56
Q

what impact did popular music have?

A
  • in the 1920s and 30s, jazz became the most popular type of movement which due to the black origins helped many to bridge into the Harlem renaissance period. this ddid cause some dislike in behest of racist reasoning
  • jazz was seen as morally lax due to dances like the Charleston and Black Bottom that were very sexually suggestive.
  • gramophones were popular but by 1935 the radio had taken primacy as people could play what they wanted white they wanted.
  • during the the Great Depression records became a luxury
57
Q

what impact did the radio have?

A
  • first commercial radio station, KDKA began broadcasting in November 1920. it was presidential election day and radio broadcasted the results before the newspaper could
  • by 1924 there were 600 radio stations and needed money to remain viable and so soon started to advertise
  • NBC was the first national radio station and in 1926 opened with an American football game and after this so many open dup that the airwaves became jammed
  • government had to pass Radio Act of 1927 to set up federal licensing of radio stations and share out the airwaves
  • mass production made radios more affordable and it brought the world to peoples front rooms
  • everyone with a radio heard things at the same time creating a mass culture (this was fuelled boy car ownership)
  • in 1938 Halloween, was of the world was dramatised on CBS by using radio interruptions, a surge suggesting that there was 1.2 million listeners who had been frightened as they weren’t use to this realism
58
Q

how did politicians and religious speakers use the radio?

A
  • Father Coughlin was a priest who broadcasted a series of sermons criticising the KKK, by 1930 he had 40 million listeners.
  • during the depression he criticised bankers and supported Roosevelt, saying the new deal was Christ’s Deal. yet when Roosevelt didn’t go far enough, he criticised him
59
Q

what impact did the television and advertisement have in the 1950s?

A
  • advertisements and programmes created a national culture. it showed very few African Americans (the first tv advert with a Black American wasn’t until 1963)
  • the post war baby boom meant that many advertisements targeted children using special offers related to popular tv series (e.g. buying cereals that encouraged you to collect coupons and receive a gift related to the Lone Ranger series)
60
Q

what impact did the TV have on politics?

A

political parties quickly saw that they could use the TV, it became important for a candidate to look right and interview well

  • Eisenhower used it in his 1952 campaign
  • Kennedy consciously exploited it as a politicians as his good looks and persuasive speaking advantaged him as the TV incorporated a visual dimension
  • worked less well with Nixon who was uncomfortable on air
  • the Kennedy Nixon debates of 1960 was aired by CBS and on the radio. there were four debates, the first reaching an audience of 70 million.
  • Kennedy won the first debate and the election and some believe the televised debate won him these votes. a poll of people who watched the show suggested that they thought Kennedy was the more impressive. a poll of radio listeners taken at the same time suggested Nixon had one, suggesting appearance idd matter.
  • fewer people watched theatre debates suggesting this had made up their mind
  • this meant pope were informed about major issues however this did meant they would accept the slant given to the issues by programmes makers
61
Q

the expansion of the TV

A
  • recording techniques and special effects improved so programmes seemed more real
  • more channels and more shows as broadcasted for longer each day
  • pre recorded shows allowed people to edit what was shown and shape the message they wanted to give the public (by 1970 news and sports were the only shows recorded live. in 1953 it had been 80% of TV)
  • standards were criticised by conservative and religious groups and programme manipulation was also criticised (e.g. on quiz shows)
62
Q

why was there a rise in non commercial TV?

A
  • 1967 Public Broadcasting Act set up a government funded corporation for public broadcasting (CPB) which set up the Public Broadcasting Service (PBS) in 1969.
  • was made up of local stations, mostly not run for profit and with education as their main aim
  • had a liberal agenda to restore standards
  • Sesame Street in 1969- onwards taught children about racial tolerance and sharing as well as counting and reading. it had a racially balanced cast and its popularity meant that children absorbed a positive view of other races (finding withdraw in 1981 due to conservative backswing)
63
Q

non commercial tv - MASH

A
  • drama series about the Korean War which considered issues relevant in the Vietnam war
  • this made the war a point of discussion amongst the people and it contributed to popular feeling about it
64
Q

non commercial tv - black family life

A
  • they were comedy shoes
  • they showed black families in their homes leading normal lives
  • this contrasted to previous depictions of black people being servants or criminals
  • those who had little contact with black people (rural Northerners) start to see Tham as norma not exotic and dangerous
65
Q

non commercial tv - political satire

A
  • Rowan and Martin’s laugh in (1968-73) was one of the shows that openly mad fun of and criticised politicians
  • drew on counter culture and many of its lunch lines fed into everyday language
  • making fun of politicians in this way reached more members of the public than in the Newspaper and it meant people saw them in a different light, less respectful and more aware of mistakes
  • focused on government conspiracies and cover ups (e.g. assassination of Kennedy)
66
Q

broadcasted news

A
  • quicker and more authoritative (deeper impression) way of getting news to people than in a newspaper.
  • newspapers could provide pictures. the Daily News was the first tabloid to use photographs not illustrations.
67
Q

when did radio news play an important role?

A
  • during the Depression it reported Stockmarket crises fuelling fears about share prices, making the crisis worse(same was true for newspapers)
  • also helped to settle the crisis and restore confidence through fireside chats
  • played a part in reporting the SWW with reported liked Ed Murrow growing in prominence. they were based in London but also reported from the front line (attended 20 bombing missions)
  • Murrow broadcasted a story on the red scare about someone using his job due to community sympathies. in 1954, see it now did a whole show on McCarthy exposing him asana liar and bully and causing a shift in public opinion
  • coverage of the Cuban missile crisis and the moon landing. radio covered this but preferred TV due to pictures
  • coverage of Watergate scandal was vital in change in public opinion about presidency
  • it was the TV version of controversial issues that most people believed
68
Q

the Watergate hearings

A
  • 1973
  • public TV played all 250 hours of the Watergate hearings
  • heard testimonies from White House officials
  • Jim Lehrer, one of the two presented said this was done so that people could formulate their own judgments
69
Q

how did broadcast news shape opinion?

A
  • often showed views of programme makers but broadcasting companies had the final say over what was needed
  • seen as teaching figures to explain events in public discourse
  • Walter Cronkite’s 1968 critical documentary on Vietnam aired after the 1968 Tet Offensive. This was shocking as someone that trusted was criticising the government. he was confirming fears that government was not only following a war that the people didn’t want but they were doing it wastefully and incompetently
  • Korean War didn’t have televised reports
  • in 1965, CBS showed marines during the village of Cam Ne to the ground as it was suspected to hold rebels but none were found
  • the coverage was critical of the impact of south Vietnamese loyalty
  • reports were a small part of otherwise neutral reporting
  • after Vietnam, news gave its interpretation of events, manipulating the news to fit this. many Americans were unaware that they were not just receiving an interpretation of events
70
Q

how did the media and jimmy Carter interact?

A
  • demonstrates how story section could influence public opinion and how the media felt the president could be mocked
  • at first presented in a positive light with high levels of support (60-70% support level in his first months)
  • once it became clear that his managing and policy making was flawed the media withdraw support eventually deciding he was incompetent, seizing upon events to show this
  • couldn’t find ant events of presidential wrong doing, Carter’s brother was involved in various scandals with the Internal Revenue Service and this reflected badly on Carter
  • in 1979 was shown collapsing in a marathon which he later admitted probably contributed to him losing the election as people didn’t want a morally and physically weak leader
  • when fishing he was also attacked by a rabbit which he hit with his paddle. this was broadcasted and perpetuated the image of him being weak.
  • when Roosevelt was ill they never photographed him in a way that shoed he had polio
  • in November 1979, 52 US citizens were held hostage in a the US embassy in Tehran. Carter’s inability to deal with the situation was significant. they were held for 444 days and realised minutes after Reagan took the prudential oath in 1980
71
Q

Hanoi Jane

A
  • Jane Fonda was one of the main stars who spoke out against Vietnam
  • vis-ted war veterans and anti war demonstrations
  • she was against the war not the soldiers, urging people not to tame hatred out on returning soldiers
  • However, the image of Fonda after her 1972 visit to Hanoi was her smiling on the seat of a North Vietnamese anti-aircraft fun used against US pilots.
  • the press gave her this nickname and suggested that she had disrespected the US military in Vietnam
  • this spurred extremist groups to invent stories and exaggerate her support for North Vietnam.