Aims and Organisation Flashcards
What is a business
Organisation that makes goods or provides a service
What is a good
Physical products
What is a service
Non physical items
What are customer needs
The desires and wants of a consumer
What is the Primary sector
The acquisition of raw materials
What is the Secondary sector
The manufacturing and assembly process that converts raw materials into components or final product
What is the Tertiary sector
Commercial services that support the production and distribution process
What is Enterprise
Skill involved in wanting to start and run a business
What is an Entrepreneur
An individual who sets up their own business
What is a Business Plan
Report by a business containing all of its research findings and explains why the firm hopes to succeed
What is a Monopoly
A business that has 25% or more market share of their respective market. Or the only supplier in the market
What are the three benefits of a competitive market
price, product range and customer service
What is product differentiation
Making your products stand out from competitor
What are three methods of improving product differentiation
Strong brand image, Unique selling point and Competitive Factors
What is a Sole Trader
Business that is controlled and owned by one person
What are three advantages of being a Sole Trader
Easy to set up/Reduced Start Up Costs/Freedom to make decisions
What are three disadvantages of being a Sole Trader
Responsibility/ Long hours/ Unlimited Liability