Aggressive (Design a Product) Flashcards
STEP: When designing a product, how would you define the user?
- What is the benefit of this product?
- Who will benefit from this product the most? Brainstorm potential user segments.
- How do we prioritize users? Out of the brainstormed segements, who benefits the most?
How would you break potential users into segments? What are the segment categories to use and their sub-categories?
Start broad then go deep:
Break them into 3 Segment Categories.
Then link the segment categories to come up with customer segments.
Segment 1: Life Stage
- Kids
- Young Adults
- Adults
- Elderly
Segment 2: Profession
- Student
- Working Professional
- Stay at Home Parent
Segment 3: Activity Category
- Outdoorsy
- Homebody
- Gym User
Segement 4: Health Category (optional)
- Disability
- Healthy
How would you prioritize potential users?
- Market share / population size
2. Market share growth / population growth potential
STEP: How do you define needs and pain points?
PAUSE - Brainstorm for 1-2 minutes
* Brainstorm for user pain points / needs
- List the 2-3 customer segments you’ve brainstormed
- What kind of experience do they have today for each user segment?
- What ruins their experience today for each segment.
- How can we take that experience to the next level for each segment.
STEP: How do you ideate for new features?
PAUSE - Brainstorm for 1-2 minutes
Brainstorm features, prioritization, metrics, tradeoffs
Start broad then go deep:
- Follow the needs and pain points you came up with. What will solve those needs?
- Determine 2-3 feature ideas - go with big ideas, not small.
- Talk througgh how each feature would work
* Front-end
* Cross functional teams involved
* Backend
With enthusiasm!
STEP: After picking a feature, how do you articulate a Vision?
Come up with a conscise statement that is user centered.
Say with enthusiasm.
Ex. The Smart Shoe for the Healthy Runner
STEP: After ideating feature ideas, how would you prioritize freatures? How would you define each category?
- Impact - does this meet the original goal?
- Confidence - how feasible and pratical will this be to implement given the constraints?
- Effort - how techincally complex will this be to build?
STEP: How would you determine pitfalls?
- How may this feature fall short for the user we defined?
2. How may our solution be un-realistic?
What are 3 customer segment categories and their subcategory values? How would they link to define a customer category? How do we need?
Segment 1: Life Stage
- Kids
- Young Adults
- Adults
- Elderly
Segment 2: Profession
- Student
- Working Professional
- Stay at Home Parent
Segment 3: Activity Category
- Outdoorsy
- Homebody
- Gym User
Segement 4: Health Category (optional)
- Disability
- Healthy
We need 2-3 at least.
Example: Young Adult Student whois outdoorsy.
Once you ideate on 2-3 features, how do you describe how they work?
- Front-end - How does this feature look to the user? How does it benefit the user?- 1-2 sentences
- Business Partners Support - How would we enable this? What business teams would be involved? - 1-2 sentences
- Technical Backend- what sort of backend infrastructure would we need? - 1-2 sentences
How do you start anaswering a product design question?
PAUSE - take 30 seconds to brainstorm questions on the prompt
- Underline the key adjectives and nouns of the prompt
- Ask questions on those adjectives and nouns
- Pause and think about the question
- Ask questions about constraints
- Limited budget?
- Limited resources?
- Am I PM for ____? Role
- If ____ then is the goal ____ ? Product Lifecycle
- Should we determine a scope like the product is for ____ types of items.
