aggregate demand and aggregate supply analysis chapter 17 Flashcards
aggregate demand (AD)
the total demand for an economy’s goods and services a given price level in a given time period
what does aggregate demand describe
the total spending of consumers (households), firms and the government plus foreigners’ spending on the country’s exports minus spending by the country’s consumers, firms and government on imports.
factors of aggregate demand
consumer expenditure
investment
government spending
net exports
factor of AD:consumer expenditure (consumer spending or consumption)
spending by households and services to satisfy current wants
main influence of aggregate demand
the main influence on consumer expenditure is the level of disposable income. when the income rises, total spending also usually rises, with rich people spending more than poor people. consumer expenditure can exceed income (dissaving)
dissaving
consumer expenditure exceeds income, with people or countries drawing on past savings, or borrowing
saving
income minus consumption
factors influencing consumer expenditure
disposable income
distribution of income
the rate of interest
the availability of credit
expectations
wealth.
how does income being equally distributed influence consumer expenditure
when rich people lose income they are unlikely to cut back on their spending significantly, while people on low incomes who gain more income will spend most of the extra. consumer expenditure is likely to rise.
how interest rates influence consumer expenditure
Households will also usually spend more when interest rates are low. This is because the return from saving will be reduced, buying goods on credit will be cheaper and households that have borrowed before to buy a house will have more money to spend
how does availability of credit influences consumer expenditure
If it becomes easier to obtain loans, total spending is likely to increase. However, people are unlikely to borrow and to increase their spending if they are pessimistic about the future.
how do expectations influence consumer expenditure
Indeed, expectations about future economic prospects are thought to be a major influence on consumer expenditure. When people become more optimistic that their future jobs are secure and that their incomes will rise, they are likely to increase their spending.
how does wealth influence consumer expenditure
people spend more as the value of their assets rise. this means that consumers feel more financially secure and confident about their wealth when their homes or investment portfolios increase in value
factors influencing aggregate demand: investment
investment is the private sector spending on capital goods such as factories and machinery
what influences the amount of private sector investment undertaken
influenced by changes in consumer demand, the rate of interest, technology, the cost of capital goods, expectations and government policy.
how does changes in demand influence investment
If consumer demand rises, firms are likely to want to buy more capital equipment to expand their capacity.
how does changes in rate of interest influence investment
a fall in the rate of interest is likely to stimulate a rise in investment. The cost of investment will fall. Firms that borrow to buy capital goods will find it cheaper and firms that use retained profits will find that the opportunity cost of investment will fall. Firms will also expect higher sales as lower interest rates will raise consumer demand.
how does technology influence investment
advances in technology will raise productivity of capital goods and so will probably stimulate more investment
how does the cost of goods influence investment
a fall in the price of capital equipment and/or cost of installation of capital goods is likely to raise investment.
how does expectations influence investment
When firms are optimistic that economic conditions are improving and demand for their products will rise, they will be encouraged to raise their investment.
how does government policy influence investment
Governments can also seek to increase private sector investment by cutting corporate tax (the tax on company profits) and by providing investment subsidies.
what does government investment help show
Government investment is usually included in the government spending component. This allows the contribution of the government sector and the difference between aggregate demand in a closed economy without a government sector and one with a government sector to be clearly seen.
factors that influence aggregate demand: government spending
the total of local and national government expenditure on goods and service. includes expenditure on providing merit goods.
factors that influence aggregate demand: government spending
the total of local and national government expenditure on goods and service. includes expenditure on providing merit goods
factors that influence government spending
government policy
tax revenue
demographic changes.
how does government policy influence government policy
If a government wants to raise economic activity, it may decide to raise its spending.
how does tax revenue influence tax revenue
Higher government tax revenue will enable a spend more, without needing to borrow.
how does demographic (population) changes influence government policy
Pressure for a rise in government spending may come from an increase in the government to number of children (education) and/or an increase in the number of elderly people (healthcare).
factors that influence AD: Net exports
exports minus imports.
exchange rate
the price of one currency in terms of another currency.
factors that influence net exports
country’s GDP
other countries’ GDPs
the relative price and quality
competitiveness of the country’s products
its exchange rate.
how does a country’s GDP influence net exports
When a country’s GDP rises, demand for imports usually increases. Some products may also be diverted from the export market to the domestic market.
how does the other country’s GDP influence net exports
When incomes rise abroad, demand for the country’s exports is likely to increase.