Age of Innovation Flashcards
1
Q
Age of Innovation
Lecture Notes 3
Innovation Begins with an Eye
A
Atlas Snowshoe Company
- Made snowshoes out of aluminum tubing
- Light and curved so snow didn’t accumulate
- Claws on bottom - allowed for hiking and cross country skiing
Little kids and computers
- Hard for them to understand how moving a mouse on the desk corresponds to spatial direction and mouse moving
- Company didn’t realize until testing with kids
Jane Fulton Suri
- Psychologist
- Watched people interact with carts in parking lot
Toothpaste caps
- People inclined to twist rather than pull off
- Compromised between how people want to use and how it should be used
Mountain bike water bottle
- Mouthpiece design mimics that of the heart valve allowing flow in one direction
- Inventions can incorporate designs of nature
2
Q
Age of Innovation
Lecture Notes 4
Brainstorm
A
Secrets for better brainstorming:
- Sharpen the focus
- Playful rules
- Number your ideas
- Build and jump
- Space remembers
- Stretch mental muscles
- Get physical
- *Post-it notes in shopping cart video
Ways to kill a brainstorm:
- Boss speaks first
- Take turns
- Experts only
- Do it off-site
- No silly stuff
- Write down everything
3
Q
Age of Innovation
Lecture Notes 5
Hot Groups
A
Myth of the lone genius
- Self-limiting
- Rigid, can’t let ideas go
- Not open to experimentation and improvement
Hot groups need:
- Passion
- Good challenge
- Skills/characters are needed
4
Q
Age of Innovation
Lecture Notes 6
Prototyping
A
Build to learn
- Failed prototypes inspire new ideas and directions.
Doodling, sketching, drawing in detail
Prototypes beat pictures
- Physical models can make it easier to broaden someone’s mind, help them see a vision and accept new ideas.
5
Q
Age of Innovation
Lecture Notes 7
Greenhouse
A
Hierarchy in a space can have negative impact.
Give workers a view.
Tell stories.
Make your junk sing
- Put products under accessible glass to see what was made and allow people in the company to generate ideas by inspecting previous designs.
