Advertising Flashcards
1
Q
What would be considered 2 words in calculating a want ad?
A
On/off
2
Q
The cost of a want ad is determined by the
A
Number of words and the type of ad
3
Q
Advertising agencies charge their customers for the cost of each ad plus
A
Commission
4
Q
Web addresses have an introductory page called the
A
Home page
5
Q
Advertising appearing in the yellow pages of a telephone book is called
A
Directory advertising