Advertising Flashcards

1
Q

What would be considered 2 words in calculating a want ad?

A

On/off

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2
Q

The cost of a want ad is determined by the

A

Number of words and the type of ad

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3
Q

Advertising agencies charge their customers for the cost of each ad plus

A

Commission

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4
Q

Web addresses have an introductory page called the

A

Home page

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5
Q

Advertising appearing in the yellow pages of a telephone book is called

A

Directory advertising

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