Advertising

Question 1

what medicines can be advertised in the UK

Answer 1

only P medicines

Question 2

how is UK different to USA in advertising medicines

Answer 2

USA advertise POM medicines aswell

Question 3

what guide is used from the MHRA for advertising

Answer 3

the blue guide

Question 4

exceptions for advertising

Answer 4

public health campaigns approved by Government

Question 5

providing info to public

Answer 5

factual, non-promotional, objective, medically accurate

Question 6

How to comply with the SPC?

Answer 6

only promote therapeutic indications listed in SPC

info about planned or trials ongoing

Question 7

Advertising to healthcare professionals - “Persons qualified to prescribe or supply“

Answer 7

doctors, dentists, nurses, pharmacists, pharmacy assistants, optometrists, chiropodists, midwives and other ancillary healthcare workers and retail staff

Question 8

The following must be included when advertising to HCPs

Answer 8

Licence number
Legal classification
Name and address of the business
Name of product (and active ingredient)
Indication
Side-effects
Dosage
Cost

Question 9

Compliance and enforcement

Answer 9

MHRA investigates complaints, independent review panel provides scrutiny of cases

Question 10

Regulatory Codes of Practice

Answer 10

Prescription Medicines Code of Practice Authority (PMCPA)
Proprietary Association of Great Britain (PAGB)
Health Food Manufacturers’ Association (HFMA)
Office of Communications (Ofcom)
Advertising Standards Authority (ASA) and Committees of Advertising Practice

Question 11

Prescription Medicines Code of Practice Authority (PMCPA)

Answer 11

Association of the British Pharmaceutical Industry (ABPI)
Consultation with the British Medical Association (BMA), the Royal College of Nursing (RCN), the Royal Pharmaceutical Society (RPS),