advertisement analysis

Question 1

Ethos

Answer 1

Appeal to ethics (Person who has credibility speaks on subject)

Question 2

Pathos

Answer 2

Appeal to emotion. Tries to evoke feelings through story telling, emotional language or triggers, (emotional response from audience)

Question 3

Logos

Answer 3

Appeal to logic. Persuading audience by using logical arguments and supporting evidence.

Question 4

Conflict

Answer 4

including conflict solution at the end of the ad, interest audience in resolution.

Question 5

Testimonials

Answer 5

Ethos. Person you trust celebrity or from your deomgraphic group tells you about thei personal experience with a product. You identify with this person so you feel you also need to try it.

Question 6

Problem/benefit

Answer 6

They create a problem and offer you a solution

Question 7

Fear

Answer 7

Appeal to audiences sense of fear (argumentation fallacy)

Question 8

Bandwagon effect

Answer 8

You should do something because everyone else is.

Question 9

Shock advertising

Answer 9

used to gain attention and aimed at controversy that will be talked about all over. FREE PUBLICITY. Can be negative but gains brand awareness.

Question 10

Anti-advertising

Answer 10

Draws your attention to and makes you aware of the conventions of advertising. It tells you you’re smart enough to see throught the trick played by advertising. It convinces you their product is more authenticanddoesnt need false claims

Question 11

Syllogism

Answer 11

Collective premises and conclusions:
INDUCTIVE; SPECFIFIC STATEMENTS THAT COME FROM GENERAL RULES (CONCLUSIONS THAT MAY BE PROBABLE.
DEDUCTIVE; FROM GENERAL RULES APPLIED TO SPECIFIC INSTANCES.

Question 12

Enthymemes

Answer 12

incomplete syllogisms